There’s no denying the current popularity of off-premise dining. Carryout and delivery orders now make up 58% of all foodservice purchases among those who use takeout at least once a month, according to the 2018 Takeout and Off-Premise Consumer Trend Report from Restaurant Business sister company Technomic.
And there are few things more important to hungry diners when choosing a restaurant for an off-premise occasion than order accuracy. Forget to put something in that to-go bag, and it’s likely you’ll lose a customer. What’s more, order accuracy is just behind food quality as a takeout purchase driver, with 44% of consumers saying accurate orders influence their restaurant choice, according to Technomic.
So, which chains do consumers say get their off-premise orders right, and which ones are missing the mark?
Here are the ratings for quick-service chains with the highest accuracy in off-premise, according to Technomic Ignite consumer data for 2018.
Score: 82.2%
Topping the list for consumer satisfaction with off-premise order accuracy is Raising Cane’s, which got high marks from 82.2% of consumers. The chain also received top accuracy scores from 80% of diners for all orders.
Score: 78.3%
Chick-fil-A, which consistently receives accolades from consumers across a variety of metrics, came in second place for off-premise order accuracy. Just over 78% of diners (78.3%) were very satisfied with the accuracy of their off-premise orders.
Score: 78%
In third place is take-and-bake chain Papa Murphy’s. For off-premise order accuracy, 78% of consumers gave the restaurant high marks.
Score: 77.1%
Known for its “freaky fast” delivery, Jimmy John’s fared well with accuracy of off-premise orders. Just over 77% (77.1%) of diners said they received the correct order when dining outside the restaurant.
77.1%
In-N-Out tied for fourth place with orders consumed off-premise, with 77.1% of diners giving the chain high marks. The restaurant did slightly less well with overall order accuracy, though, earning high ratings from 75.8% of consumers.
Score: 53.6%
Just 53.6% of consumers were happy with the accuracy of their off-premise orders from quick-service burger chain Jack in the Box.
Only 53% of Taco Bell diners said their bags contained exactly what they ordered.
51.9%
Pollo Campero had one of the largest disparities between overall satisfaction with order accuracy and happiness with off-premise accuracy. Only 51.9% of consumers rated the chain highly for off-premise accuracy, but 59.1% of diners praised Pollo Campero’s overall accuracy.
Score: 48.4%
Fewer than half (48.4%) of all consumers surveyed were satisfied with their off-premise orders from Burger King, roughly the same as overall satisfaction with order accuracy.
47.4%
The chain receiving the worst scores for consumer satisfaction with orders consumed off-premise is the country’s largest restaurant brand. Well under half (47.4%) of diners reported being very satisfied with the accuracy of their off-premise orders. Said one consumer who responded to the survey, “Took an hour and a half to get a No. 3, a No. 2 and a Happy Meal. Got home and the No. 3 was missing toppings.”