The ordering platform, created in conjunction with tech company Conversable, will enable U.S. customers to place a favorite or saved order for pickup using Twitter or Facebook Messenger.
The system will cut down on ordering time, the chain said, as customer accounts will be connected to their social media accounts, thereby reducing the amount of information they need to enter when placing an order.
Customers will also receive an order confirmation as part of their chat conversation.
"We are constantly pursuing ways to simplify our ordering experience," Baron Concors, Pizza Hut's chief digital officer, said in a statement. "This platform allows our consumers to quickly order or get information where they are already spending a great deal of their time."
The chain has upped efforts to revamp its takeout and delivery business as major competitor Domino’s has rolled out a laundry list of tech initiatives to ease the ordering process, including ordering via tweet. Earlier this year, Pizza Hut launched Visible Promise Time, a platform enabling customers to see how long they’ll have to wait for a prospective pizza order.