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Heather Lalley

Managing editor

Articles by
Heather Lalley

Page 2
Marketing

BurgerFi hopes customers give a cluck about its new name

Marketing Bites: The struggling fast-casual burger chain, looking to goose sales with a new platform, said it is changing its name to ChickenFi. It's a marketing gambit that's been tried before.

Operations

How Wow Bao found success in the restaurant-retail crosshairs

Retail Watch: The steamed bun concept started as a restaurant brand and is now in more than 6,000 grocery stores—with more on the way.

Marketing

McDonald’s goes ‘grandmacore’ with its new Grandma McFlurry

The limited-time treat celebrates the memories made with grandma at the chain’s restaurants, the burger giant said.

Marketing

Restaurants: Don’t let your marketing stunt land you in the doghouse

Marketing Bites: How a hot dog chain’s Bluey promo went awry. Plus: Zaxby’s partners with MrBeast and Popeyes jabs Chick-fil-A.

Financing

Fat Brands files confidentially to take Twin Peaks public

The multi-concept restaurant operator said it would also like its Smokey Bones barbecue concept to become a public company.

Operations

Here’s a new $5 meal deal looking to compete with fast food

Retail Watch: As companies look to lure inflation-weary consumers, a grocer makes a major value play. Plus, Foxtrot’s assets sold and Beyond Meat’s struggles.

Marketing

How Chick-fil-A’s social media loss became El Pollo Loco’s gain

Marketing Bites: When one chicken chain told influencer Miri the Siren she could no longer make videos, she found several others who are relishing the engagement her content brings.

Operations

Restaurant consultancy The Culinary Edge sold to CORE Foodservice

The Culinary Edge founder Aaron Noveshen will exit the firm but will remain CEO of Starbird, a fast-casual concept developed by the consulting group.

Financing

Foxtrot Market’s assets to be sold in foreclosure sale

The sale, scheduled for Friday, includes all inventory, intellectual property, equipment and more from the urban convenience store-restaurant hybrid, which closed suddenly last month.

Operations

Convenience stores are ready to take a Big Gulp of the beverage market

Retail Watch: Instead of fretting about CosMc’s, pay attention to how c-stores are stepping up their drink offerings.

Financing

Earnings roundup: Fatburger, El Pollo Loco and Pizza Inn

Fat Brands has some trouble with the weather; strong results from El Pollo Loco and Rave Restaurant Group wants some remodels.

Marketing

For restaurants, value messaging is more important than ever

Marketing Bites: It’s been a rough start to the year for many chains. Plus: Restaurants celebrate moms, nurses and more in May.

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