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Heather Lalley

Managing editor

Articles by
Heather Lalley

Page 4
Marketing

Little Caesars spoofs reality TV with ‘Pretzel Crust Island’

Marketing Bites: The “Survivor”-esque parody has racked up millions of YouTube views, with contestants vying for one of the fast-food pizza chain’s returning pretzel crust pies.

Operations

Week in Review: IHOP and Maggiano's revamp, Jersey Mike's and Red Robin get new CEOs, and more

A look back at the week’s biggest news in the restaurant industry from Restaurant Business.

Marketing

Marketing wisdom from the Chili’s CMO who helped turn the chain around

Marketing Bites: Chili’s CMO George Felix dishes on the casual-dining chain’s viral cheese pull and why, sometimes, the worst thing a restaurant can have is good marketing.

Operations

Chipotle plans first restaurant in Mexico

The fast-casual burrito chain said it expects the restaurant to open early next year and that it is eyeing further expansion in the region.

Operations

Week in Review: RLC, operator confidence, Chili's has a beef with McDonald's

A look back at the week’s biggest news in the restaurant industry from Restaurant Business.

Marketing

Restaurant chains get lit for 4/20 with munchie-ready dishes and pot-themed promos

Marketing Bites: From toasted subs on frisbees to cocktails called “Liquid Marijuana,” restaurants are embracing cannabis culture like never before—even when 4/20 lands on Easter. Here's a roundup of the high-spirited deals flooding our inbox.

Operations

Takeaways from Day 2 of the Restaurant Leadership Conference

In-store cameras are coming; when good marketing is a bad thing; is data really necessary; and more insights from RLC.

Operations

Mark Wahlberg didn't want to call his burger chain Wahlburgers

The actor and entrepreneur got candid at the Restaurant Leadership Conference, reflecting on his initial hesitation, deep involvement in the brand and why the restaurant industry is one of the toughest games around.

Operations

Week in Review: Tariffs, Dave & Buster’s ‘mistakes,’ changes at Jersey Mike’s

A look back at the week’s restaurant industry news from Restaurant Business.

Operations

Grocer Hy-Vee to shutter most in-store bars, eliminate full-service dining

The Midwestern supermarket chain, which got rid of all of its in-store Wahlburgers locations a few months ago, said the latest moves are designed to standardize its Market Grille dining operations.

Marketing

Wingstop gets saucy with a pop-up bar called Bar Tender

Marketing Bites: The fast-casual wing chain known for bold flavors and bold marketing stunts is opening a two-night-only bar in Brooklyn featuring DJs, a Sauce & Toss station and, of course, plenty of chicken tenders.

Operations

Week in Review: Yum CEO to retire, Hooters' bankruptcy and stuffed potatoes are hot again

A look back at the week’s biggest news in the restaurant industry from Restaurant Business.

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