Heather Lalley

Managing editor

Articles by
Heather Lalley

Page 4
Marketing

Wendy’s and the terrible, horrible, no good, very bad public-relations week

Marketing Bites: After its now-walked back comments about dynamic pricing, the burger chain is catching the flame-grilled indignation of some restaurant competitors.

Financing

Portillo’s sees opportunity in catering, pickup-only stores

The Chicago-style fast casual opened 12 new restaurants in 2023, a record number, and said same-store sales rose 5.7% during the year.

Marketing Bites: The burger giant becomes WcDonald’s on Monday, with a limited-time spicy WcNugget sauce. Plus, Zoup! has a new name but the exclamation point isn’t going away.

The famed Southern chef is ready to grow his fast-casual concept, saying it’s “a great privilege for somebody to make something as simple as a burger and fries and see how happy it makes people.”

With the transaction, early investor Jimmy John Liautaud of sandwich chain fame sold his stake in the drive-thru coffee-stand concept.

Marketing Bites: It only comes around every four years, after all. Plus, lots of developments in restaurant loyalty programs.

Williams, previously president of Taco Bell International, will assume her new role at the fast-casual grilled chicken chain on March 11.

Marketing Bites: Chains are consoling those who’ve recently been dumped, as well as offering to do the breaking up on behalf of their customers.

The burger giant, which bought nearly 2 billion eggs last year, said it had to rework its supply chain to meet its sourcing demands.

Franchisee Rice Enterprises, which declared bankruptcy last year, had employed a registered sex offender as a manager.

Parent company Rave Restaurant Group said it made about $600,000 during its second quarter, about twice its net income from a year ago.

Marketing Bites: For some brands, it’s the biggest day of the year. And one Chicago operator is partnering with a cannabis company for some very special wing sauce.

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