Heather Lalley
Managing editor
Articles by
Heather Lalley
Page 6Marketing
Habit Burger Grill cooks up a kids’ meal—for adults
Marketing Bites: The fast-casual burger chain repositions value; restaurants gear up for March Madness.
Financing
Revamped loyalty program drives sales at Potbelly
The sandwich chain said its fast-growing digital business is shifting customers away from third-party channels, with loyalty membership growing nearly 90% during the fourth quarter.