Heather Lalley
Managing editor
Articles by
Heather Lalley
Page 6Marketing
Be careful of the word ‘free’
Marketing Bites: How offering freebies could get you in hot water. Plus, Applebee’s Date Night Pass promo broke some hearts.
Financing
Potbelly keeps its focus on growth through franchising
The fast-casual sandwich chain said it has 192 franchised stores currently under development. It also released an updated rewards app.