Heather Lalley

Managing editor

Articles by
Heather Lalley

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Marketing

Beware the menu fools of April

Marketing Bites: April Fools’ Day is nigh, and nary a restaurant chain marketer can be trusted.

Leadership

WFF at 35: Progress made, more to accomplish

Attendees of this year’s Women’s Foodservice Forum Leadership Conference heralded the advances (and made the business case) for moving women into leadership roles. But there’s still work to do.

Marketing Bites: Not wanting to miss out on a marketing opportunity that won’t come around again for 20 years, big chains and indies are getting in on the celestial action.

Neary spent 15 years with Auntie Anne’s and most recently served as brand president at quick-service franchisee KBP Brands. She’s charged with ushering in a “new era of growth” at the Mexican fast-food chain.

Marketing Bites: The fast-casual burger chain repositions value; restaurants gear up for March Madness.

The sandwich chain said its fast-growing digital business is shifting customers away from third-party channels, with loyalty membership growing nearly 90% during the fourth quarter.

Marketing Bites: Operators gear up for 3.14 with deals. Plus, how one daytime dining chain is marking International Women’s Day.

Two women allege the company knowingly hired a registered sex offender, who harassed them when they were 17-year-old high school students.

The 70th annual awards from the International Foodservice Manufacturers Association recognize leaders who have made lasting contributions to advance the foodservice industry.

Marketing Bites: After its now-walked back comments about dynamic pricing, the burger chain is catching the flame-grilled indignation of some restaurant competitors.

The Chicago-style fast casual opened 12 new restaurants in 2023, a record number, and said same-store sales rose 5.7% during the year.

Marketing Bites: The burger giant becomes WcDonald’s on Monday, with a limited-time spicy WcNugget sauce. Plus, Zoup! has a new name but the exclamation point isn’t going away.

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