Financing
The Cheesecake Factory posts a rare same-store sales decline
Bad weather and a weaker consumer slowed the casual-dining chain at the end of last year. But trends have improved since, and Cheesecake is staying the course.
Marketing
The Cheesecake Factory has high hopes for its new loyalty program
The casual-dining chain believes it can use Cheesecake Rewards to get customers to add one or two extra visits a year. It’s also developing a mobile app.