Cheesecake Factory


At The Cheesecake Factory, prices rise and traffic falls

Prices were up 10.5% in the second quarter, with additional hikes to come. The chain believes its customers can handle it.


The Cheesecake Factory is launching a loyalty program

Cheesecake Rewards members will get access to reservations and free birthday cheesecake. The program is expected to go nationwide in June.

The company will open up to 16 North Italias, Flower Childs and other brands from its Fox Restaurant Concepts division.

The casual-dining chain said consumers are accepting of price hikes even as sales slowed. It will need to take even more to fight off inflation.

Regional spikes are having an impact on the chain’s top line. Meanwhile, it continues to battle higher costs for food and labor.

The Arizona restaurateur is finally ready to add locations of Detroit-style Fly Bye and full-service Doughbird after running them as single units for years.

Despite omicron and the war in Ukraine, executives said it's been the most stable period since the start of the pandemic.

The Bottom Line: A analysis found customers are less willing to drive long distances to visit Sonic or The Cheesecake Factory, suggesting a quiet impact of inflation on dining habits.

Strong sales paired with higher prices have the chain set up for a big year, executives said.

A self-avowed perpetual entrepreneur, Restaurant Leader of the Year finalist David Overton relies heavily on personal preferences and his own tastes in running what's now a multi-billion-dollar company sporting a multitude of brands.

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