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Cheesecake Factory

Marketing

The Cheesecake Factory has high hopes for its new loyalty program

 By Joe Guszkowski on Dec. 04, 2025

The casual-dining chain believes it can use Cheesecake Rewards to get customers to add one or two extra visits a year. It’s also developing a mobile app.

Financing

The Cheesecake Factory feels effects of government shutdown

 By Joe Guszkowski on Oct. 29, 2025

The casual-dining chain said the nearly monthlong shutdown is impacting traffic. It's betting new, low-priced menu items will help it weather the storm.

Food

Small is in, as bites become the next big thing on menus

By Patricia Cobe on Aug. 29, 2025

Restaurants are downsizing portions to meet consumers’ desire for lower prices, greater variety and healthier eating.

Financing

The Cheesecake Factory leans into value with low-priced bowls and bites

By Joe Guszkowski on Jul. 29, 2025

The casual-dining chain hopes a new selection of items priced around $10 or $15 will help drive traffic, if not check averages.

Financing

The Cheesecake Factory dims sales outlook as economy stalls

By Joe Guszkowski on May 01, 2025

The casual-dining chain said that while the business is stable, demand has not been as robust as it was a few months ago.

Financing

Flower Child looks like a rising star for The Cheesecake Factory

By Joe Guszkowski on Feb. 20, 2025

Same-store sales at the fast-casual bowl concept rose 11% last quarter as Cheesecake ramps up development of the brand.

Workforce

Sysco employees say they're set to strike in Houston—and possibly elsewhere

By Peter Romeo on Dec. 20, 2024

The walkout would affect a host of restaurants in the market, including local units of The Cheesecake Factory, Jersey Mike's, Jimmy John's, Pappas Restaurants and the Buc-ee's c-store chain, according to the local Teamsters chapter planning the strike.

Emerging Brands

The Cheesecake Factory has big plans for its smaller brands

By Joe Guszkowski on Dec. 05, 2024

The casual-dining chain believes it could eventually open hundreds of North Italias, Flower Childs and Culinary Dropouts across the U.S., more than doubling its current footprint.

Financing

The Cheesecake Factory has no plans to sell its smaller brands

By Joe Guszkowski on Oct. 30, 2024

The casual-dining restaurant operator pushed back against calls from activist investor JCP Investment Management to spin off North Italia, Flower Child and Culinary Dropout.

Financing

Activist investor pushes Cheesecake Factory to spin off smaller brands

By Joe Guszkowski on Oct. 21, 2024

JCP Investment Management believes North Italia, Flower Child and Culinary Dropout would grow faster as a separate company, the Wall Street Journal reported.

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