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Mimi's Cafe

Marketing

Mimi’s Cafe becomes Mimi’s Bistro & Bakery

The new name, part of a brand refresh, better reflects the struggling chain’s French roots as it positions itself for growth.

Top 500 Chains

Mimi's Cafe

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Innovation revs up as chains compete to get diners in the door.

Seasonal ingredients and timely tie-ins are powering chain menus right now.

Consumers reveal the five limited-time offers they are most likely to purchase and the five they find most craveable.

The menu is inspired by French and New Orleans bistros

A varied-menu chain inspired by the neighborhood bistros of Paris and New Orleans

Overall, the varied menu category is flat, up .3% in sales to $23.9 billion and .5% in units to 7,792.

Le Duff America has tapped the onetime chief of Motel 6 to spark expansion in the United States.

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