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Mimi's Cafe

Food

Menu news of the week: Dec. 9, 2019

Food and drink menus with a holiday theme were trending this week. Also new are seasonal items focusing on seafood. Here’s a roundup of menu activity for this week.

Marketing

Mimi’s Cafe becomes Mimi’s Bistro & Bakery

The new name, part of a brand refresh, better reflects the struggling chain’s French roots as it positions itself for growth.

Get Top 500 data: sales, units and YOY change, average unit volume, and company/franchise units, as well as Technomic’s analysis, growth forecast and more.

Innovation revs up as chains compete to get diners in the door.

Seasonal ingredients and timely tie-ins are powering chain menus right now.

These eight operators are betting on convenience, tempting busy home cooks with prepared turkeys, sides and desserts to go.

Overall, the varied menu category is flat, up .3% in sales to $23.9 billion and .5% in units to 7,792.

Consumers reveal the five limited-time offers they are most likely to purchase and the five they find most craveable.

More than half of the restaurant industry’s $491 billion in sales come from the Top 500 chains. And these giants grew at a modestly stronger rate, both in terms of sales and store counts, than the industry overall. Restaurant Business focused on the leading 250 performers to identify trends for our first-ever special report delivering lessons from Technomic’s annual Top 500 Chain Restaurant Report. This special package includes lessons for all operators from the largest chains by segment, menu category and more.

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