Souplantation & Sweet Tomatoes

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Souplantation & Sweet Tomatoes

The chain sold to private-equity firm Cerberus Capital Management


Garden Fresh Restaurants names Donald Breen CFO

The former Cheddar's CFO joins the owner of Souplantation and Sweet Tomatoes.

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

Fresh, healthy items are a big draw for fast-casuals and QSRs, say reports from a variety of industry groups, and nothing speaks fresh and healthier better than salad, especially if it’s topped with seasonal vegetables. In fact, according to Technomic's Left Side of the Menu: Soup & Salad Consumer Trend Report, restaurant customers are ordering more salad: Over the course of two years, diners are ordering salad—at least occasionally—76% of the time, up from 66% of those surveyed in the 2009 study.

Garden Fresh is planning to sell Souplantation and Sweet Tomatoes to debtors and close up to 30 restaurants.

Sales and unit counts are down overall in the family casual category--otherwise known as buffets or cafeterias.

Souplantation and Sweet Tomatoes were acquired by a private-equity firm and an investor that operates its holdings, typically for a longer stretch than most PE companies hold their investments.

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