Souplantation & Sweet Tomatoes

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

Fresh, healthy items are a big draw for fast-casuals and QSRs, say reports from a variety of industry groups, and nothing speaks fresh and healthier better than salad, especially if it’s topped with seasonal vegetables. In fact, according to Technomic's Left Side of the Menu: Soup & Salad Consumer Trend Report, restaurant customers are ordering more salad: Over the course of two years, diners are ordering salad—at least occasionally—76% of the time, up from 66% of those surveyed in the 2009 study.

Garden Fresh is planning to sell Souplantation and Sweet Tomatoes to debtors and close up to 30 restaurants.