Souplantation & Sweet Tomatoes

Food

Giving salad a fresh spin

The 50-foot salad bar at Souplantation/Sweet Tomatoes is a big draw for guests who come to create customized salads. But the 125-unit chain also offers four varying “recipe” salads tossed fresh every 20 minutes in exhibition kitchens at each location. The most recent of these is the Grilled Steakhouse Salad.

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Garden Fresh will be sold to the private-equity company that once owned Chrysler.

The chain sold to private-equity firm Cerberus Capital Management

The former Cheddar's CFO joins the owner of Souplantation and Sweet Tomatoes.

Guerrilla marketing has taken a decidedly tech turn. Pros: It's cheap and effective. Cons: What's Twitter again?

Fresh, healthy items are a big draw for fast-casuals and QSRs, say reports from a variety of industry groups, and nothing speaks fresh and healthier better than salad, especially if it’s topped with seasonal vegetables. In fact, according to Technomic's Left Side of the Menu: Soup & Salad Consumer Trend Report, restaurant customers are ordering more salad: Over the course of two years, diners are ordering salad—at least occasionally—76% of the time, up from 66% of those surveyed in the 2009 study.

Garden Fresh is planning to sell Souplantation and Sweet Tomatoes to debtors and close up to 30 restaurants.

Sales and unit counts are down overall in the family casual category--otherwise known as buffets or cafeterias.

Souplantation and Sweet Tomatoes were acquired by a private-equity firm and an investor that operates its holdings, typically for a longer stretch than most PE companies hold their investments.

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