Sweetgreen

Marketing

Sweetgreen launches two-tiered loyalty program

Guests can choose between a free membership and a paid subscription with more perks to personalize their experience.

Operations

Peace returns to fast-casual segment as Sweetgreen agrees to rename chipotle chicken burrito bowl LTO

To resolve a trademark lawsuit filed by Chipotle Mexican Grill, the rivals come to a resolution. National Burrito Day is saved.

The LTO is Sweetgreen's first bowl with no lettuce and marks an ongoing move to capture the dinner daypart.

The fast-casual chain has signed on to test delivery by Zipline drones that promise to be quick, quiet and precise. "The closest thing to teleportation."

The fast-casual chain is also looking to cut $10 million from support center costs in effort to be more nimble and efficient.

Co-founder Nicolas Jammet expressed confidence that the two robotic units to open next year will unlock new doors to profitability.

SVP Stephanie Traut will take over leadership of operations for the fast-casual salad chain.

The first ‘Sweetlane’ is scheduled to open Tuesday in a Chicago suburb, adding to the chain’s growing portfolio of formats.

Using the Spyce technology acquired last year, the fast-casual concept said the robotic makelines could be “transformative.”

You’ve eaten your vegetables. Now you can have a gluten-free Crispy Rice Treat.

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