Sweetgreen

Operations

Sweetgreen's loyalty program finally includes rewards for in-store orders

The chain's two-tiered Sweetpass loyalty program now allows members to earn and redeem rewards in restaurants, rather than just digital orders.

Operations

Sweetgreen fostered a hostile and discriminatory work environment in New York stores, lawsuit alleges

In a complaint filed in New York Supreme Court, 10 plaintiffs described an atmosphere of racial slurs and sexually inappropriate comments, mostly coming from two managers.

This will be the break-even year for the fast-casual chain, the company predicts. CFO Mitch Repack shared details on the strategies that are gaining traction.

Chad Brauze is the new head of culinary and Michael Kotick is leading the marketing team. Both are alums of fast-casual rival Chipotle.

Innovations like the fully automated restaurant and Sweetpass loyalty program are showing early signs of bottom-line results.

So far, the two-tiered loyalty program has been digital only. In the next few months, the loyalty perks will also apply for in-store purchases.

And in other fast-casual highlights from investor conferences: Portillo's is killing it in the Sun Belt, and Potbelly is carrying momentum into 2Q.

Tech Check: The salad chain’s first Infinite Kitchen in Naperville, Ill., offers an experience that is almost seamless, but not soulless.

The fully automated makeline is described as faster and more accurate, and could cut labor costs in half. A second location, converted from an existing restaurant, will come later this year.

The long-awaited automated format will open first in Naperville, Ill. A second one is coming later this year at a converted existing restaurant.

  • Page 2