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Taco Bell

TGI Fridays snags Taco Bell's new product force

 By Peter Romeo on Feb. 07, 2017

The creator of breakthrough items like the Doritos Locos Taco will now be charged with differentiating the casual brand from the pack.

Food

Making the modern menu

 By Dina Berta on Feb. 14, 2017

Having too many cooks in the kitchen isn’t always a bad thing.

Marketing

6 memorable restaurant ‘screw you’ moves

By Peter Romeo on Feb. 23, 2017

Sometimes the gloves come off in restaurant marketing campaigns. Here are a few of the standout brawls.

Operations

Taco Bell maximizes small space with shipping-container design

By Heather Lalley on Mar. 16, 2017

Corrugated-metal, pre-fab unit being tested in L.A.

Customers’ top service picks

By Benita Gingerella on Mar. 28, 2017

Consumers say these restaurant chains provide the best guest pampering.

Operations

This week’s restaurant nightmares: Tempests and teacups

By Peter Romeo on Mar. 29, 2017

Routine situations festered into high-profile controversies for restaurants this month because of pile-ons in social media.

Operations

This week’s 4 head-spinning moments: No mas

By Peter Romeo on Apr. 07, 2017

Taco Bell's newfound qualms about social media is just one example of restaurants wondering if the status quo is such a hot way to go.

Operations

7 remedies for restaurant problems arriving tomorrow

By Lizzy Freier, Peter Romeo and Sara Rush Wirth on Apr. 12, 2017

Potholes, dead ahead! The first two days of the Restaurant Leadership Conference brought to light a number of looming problems--as well as some possible solutions.

Consumer Trends

7 lessons for engaging consumers

By Sara Rush Wirth on Apr. 13, 2017

Customers want brands to connect with them personally, both inside the four walls of a restaurant and out. The challenge now is how to figure out the ‘where’ and ‘how’ that creates an impact.

Food

A peek inside Taco Bell's ideation process

By Patricia Cobe on Apr. 13, 2017

A text from outside the R&D department was the seed for Taco Bell’s latest mashup—the Naked Chicken Chalupa.

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