Starbucks plots new lunch strategy

Starbucks

Starbucks plans to test a line of sandwiches made fresh daily inside stores in its latest bid to snare more lunch business.

Sandwiches not sold within 24 hours will be donated to charity as a standard operating procedure, incoming CEO Kevin Johnson revealed to shareholders yesterday.

The new line is called Mercato and will be Mediterranean and California inspired, Johnson said.

The test will begin mid-April in more than 100 stores in Chicago.

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