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Starbucks plots new lunch strategy

By Peter Romeo on Mar. 23, 2017
Starbucks

Starbucks plans to test a line of sandwiches made fresh daily inside stores in its latest bid to snare more lunch business.

Sandwiches not sold within 24 hours will be donated to charity as a standard operating procedure, incoming CEO Kevin Johnson revealed to shareholders yesterday.

The new line is called Mercato and will be Mediterranean and California inspired, Johnson said.

The test will begin mid-April in more than 100 stores in Chicago.

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lunch  Menu 
Peter Romeo has covered the restaurant industry since 1984 for a variety of media. As Editor At Large for Restaurant Business, his current beats are government affairs, labor and family dining. He is also the publication's unofficial historian.  
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