1. New kinds of apps are on the way
Progressive web apps—websites that have app-like features such as push notifications—may begin to replace the traditional mobile app, according to Matt Olsen, senior manager of digital marketing for Firehouse Subs, and Bill Long, chief financial officer for Snooze, an A.M. Eatery. Although operators have been slow to implement the technology, both say that dwindling storage space on users’ phones and “consumer app fatigue” may make the alternative platform appealing for consumers.