Restaurant order integration provider Chowly on Thursday said it has acquired the digital marketing platform Targetable.
The deal is the second in a year for Chowly, following its acquisition of online-ordering provider Koala last year. The latest purchase will give Chowly a fuller suite of products to offer restaurant companies.
“This acquisition of Targetable is a really big step in advancing Chowly’s mission to simplify tech for restaurants,” CEO Sterling Douglass said in an interview. “The closer we get to that mission, the more excited I get. This move pushes the industry forward.”
Everybody on the Targetable team, including CEO Andrew Nash, will remain on board following the acquisition.
Chowly said that adding Targetable’s marketing technology to its suite of services will help increase demand for restaurants. The company also said the service will provide restaurants a “cost-effective alternative” to “marketing agencies that charge thousands of dollars a month.”
The company said its acquisition will help restaurants drive more traffic to its online ordering system and integrate into their point-of-sale system. That replaces what could be five or more vendors with just one.
Chowly is a digital ordering platform designed to help merchants expand their off-premise operations, integrating the largest online marketplaces such as Grubhub, Uber Eats and DoorDash directly with the POS system.
Targetable offers restaurants products to create multi-channel ad campaigns targeted at specific audiences.
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