Online ordering company ChowNow unveiled a new product designed to help independent restaurants expand their digital reach.
The Order Better Network allows restaurants to simultaneously create listings on more than a dozen online properties where consumers might go to order food. The idea is that the more places a restaurant is listed, the more orders it will get, and this system lowers the barrier of entry.
Platforms included on the Order Better Network are Order with Google, OpenTable, Yelp, Seated, Snapchat, TripAdvisor, NextDoor and Rewards Network, and ChowNow said it planned to continue adding more. Menu changes and other updates will be automatically reflected across all of the sites.
Restaurants that use the network have grown digital sales by up to 30%, the company said.
“For the first time, restaurants can easily and efficiently expand their online presence across a variety of popular brand channels and access millions of new customers,” said ChowNow co-founder and CEO Chris Webb in a statement.
Los Angeles-based ChowNow works with more than 20,000 restaurants, offering them a range of tools including online ordering, marketing and data analytics as well as a consumer-facing restaurant marketplace.