Technology

ChowNow unveils tool to help restaurants grow digital footprint fast

The Order Better Network allows operators to create listings on more than a dozen online properties simultaneously.
Photograph courtesy of ChowNow

Online ordering company ChowNow unveiled a new product designed to help independent restaurants expand their digital reach.

The Order Better Network allows restaurants to simultaneously create listings on more than a dozen online properties where consumers might go to order food. The idea is that the more places a restaurant is listed, the more orders it will get, and this system lowers the barrier of entry.

Platforms included on the Order Better Network are Order with Google, OpenTable, Yelp, Seated, Snapchat, TripAdvisor, NextDoor and Rewards Network, and ChowNow said it planned to continue adding more. Menu changes and other updates will be automatically reflected across all of the sites.

Restaurants that use the network have grown digital sales by up to 30%, the company said.

“For the first time, restaurants can easily and efficiently expand their online presence across a variety of popular brand channels and access millions of new customers,” said ChowNow co-founder and CEO Chris Webb in a statement.

Los Angeles-based ChowNow works with more than 20,000 restaurants, offering them a range of tools including online ordering, marketing and data analytics as well as a consumer-facing restaurant marketplace.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Operations

Trend or fad? These restaurant currents could go either way

Reality Check: A number of ripples were evident in the business during the first half of the year. The question is, do they have staying power?

Financing

Starbucks' value offer is a bad idea

The Bottom Line: It’s not entirely clear that price is the reason Starbucks is losing traffic. If it isn’t, the company’s new value offer could backfire.

Financing

Struggling I Heart Mac and Cheese franchisees push back against their franchisor

Operators say most of them aren't making money and want a break on their royalties. But they also complain about receiving expired cheese from closed stores. "Don't send us moldy product."

Trending

More from our partners