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Technology

Contactless ordering platform GoTab raises $6M

The company will use the money to develop partnerships and integrations as contactless technology proliferates.
GoTab
Photo courtesy of GoTab

Contactless ordering and payment platform GoTab has raised $6 million, the company said Wednesday. 

The funding round came from existing investors, including Anthony Bruce, former president of applied analytics at Mastercard and CEO at APT; Greg Cohen, former president of iPayment and Paya; and Jodie McLean, CEO of Edens. 

It’s another sign of how quickly contactless technology is developing amid the pandemic. Earlier this week, Uber Eats launched its own contactless order and pay option. And in August, major ordering platforms BentoBox and NCR rolled out contactless ordering for dine-in. 

In their most basic form, these products allow dine-in customers to scan a QR code to pull up a menu, order and pay, all via their mobile device. This has become an attractive option for restaurants and diners for its ability to reduce human interaction during the pandemic. It’s also convenient and frees up waitstaff to do other things. 

GoTab has offered contactless ordering and payment since 2016. It works with hundreds of restaurants, including Stone Brewing and Barcelona Wine Bar, in 31 states. 

The Arlington, Va.-based company said it would use the new funding to help develop partnerships and integrations, as well as launch a new product called Mobile POS, a contactless ordering and payment platform for servers.

GoTab can be integrated with other platforms or stand alone. Features include the ability to continuously add orders to an open tab, split the tab and calculate a tip. The platform can support takeout and delivery orders as well. 

“We are excited for the possibilities that this new round of investment brings,” said GoTab CEO Tim McLaughlin in a statement. “GoTab has helped countless operators adapt their hospitality model and turn a corner despite the current challenges they are facing. We are confident that further integrations and partnerships with best-of-breed technology will bring even more innovation and success to our operators.”

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