In-car pizza ordering will become a lot more common this year, even without a phone.
Domino’s Pizza on Monday announced that it is working with Xevo, which makes software for dashboard screens, to launch a pizza ordering platform that will be preloaded in cars this year.
The new app comes from Xevo Market, an automotive commerce platform for connected cars.
“We want pizza ordering to be simple and always within reach, no matter where a customer happens to be,” Chris Roeser, director of digital experience for Domino’s, said in a statement.
Customers will be able to order Domino’s with just a few taps on a vehicle’s touchscreen.
Once the customer is logged in, they can save time by ordering their preselected Easy Order. They can also locate their nearest store and call in an order using the car interface.
The Domino’s ordering feature will be loaded on millions of cars with the Xevo platform starting later this year.
The Xevo Market platform is already live in millions of vehicles on the road today, said Brian Woods, the company's chief marketing officer, in a statement.
The addition of Domino’s is not the first time the Ann Arbor, Mich.-based pizza delivery giant has put ordering technology into cars—the company enabled customers with Ford’s Sync AppLink to order pizzas back in 2014.
The chain has in the years since generated buzz by finding more ways to let customers order their pizzas, putting apps onto watches, TVs and voice-enabled speakers as well as the mobile phone.
This one puts the company’s ordering technology into millions more vehicles.
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