Technology

POS provider SpotOn launches ordering through Google

Restaurants can opt in to allow for seamless ordering on Google Search and Maps, a channel that can help attract new customers and drive direct orders.
Google ordering on phone screen
Photograph courtesy of SpotOn

Restaurants that use ordering software from SpotOn will now be able to accept orders via Google. 

Those that opt in to the integration will have new buttons added to their listings on Google Search and Maps inviting customers to order pickup and/or delivery. Users can place an order without leaving Google or having to enter login information. The integration is intended to help restaurants get new customers and drive more direct orders, which have better margins than ones coming through third-party marketplaces.

Orders will be processed through SpotOn and sent directly to the restaurant's POS for no additional fee. All data from the transaction goes to the restaurant.

It's an intriguing tool for restaurants because Google is often the first place people go when searching for food. Panera Bread and Burger King are among the large chains that are using Google ordering, and Corner Bakery has seen incremental sales through the channel, leaders told RB.

SpotOn's integration will bring the option to its roughly 12,000 restaurant clients that range in size from one to 20 locations. The fast-growing cloud-based POS provider last month raised $125 million and expects to triple its restaurant base by the end of the year.

It joins Olo and Paytronix among online ordering providers that integrate with Google. 

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