Red Robin has hired Darla Morse to update the casual chain’s digital technology platforms as chief information officer (CIO), a mission similar to ones she pursued as CIO for CKE Restaurants and Inspire Brands.
Morse, who will also serve as an EVP of Red Robin, brings to the job more than 25 years in hospitality technology, including stints at Walt Disney World and SeaWorld. She was most recently CIO for CKE, the parent of the Carl’s Jr. and Hardee’s burger chains.
Her restaurant work also includes serving as CIO for Inspire, the parent of Buffalo Wild Wings, Arby’s, Jimmy John’s and Sonic, among other sizable chains. Both Inspire and CKE are owned by Roark Capital.
She is scheduled to join Red Robin on April 12. The casual chain is in the midst of a turnaround based on improving operations, adding pizza and exploring such new business lines as virtual brands.
“She brings to Red Robin significant experience enabling business strategies through technology solutions that elevate guest engagement, operational execution and brand affinity,” Red Robin CEO Paul Murphy said in a statement announcing Morse’s appointment. “Her strong track record in the restaurant and entertainment industries will help accelerate our transformation strategy and related technology evolution.”
Morse holds an MBA degree from Webster University and a BS from Florida Southern College.