Uber Eats on Monday began sharing more data with its restaurant partners, including insights on how nearby competitors are doing.
The upgrade is in response to restaurants’ requests for more real-time data to help make decisions, Uber Eats said. It expands the information available in the customer insights section of the Uber Eats Manager dashboard.
Restaurants will also see recommended actions to take based on the insights provided. For instance, Uber Eats might share that 71% of similar restaurants had more customers than you in December and then recommend creating a buy one, get one offer to increase traffic.
Restaurants can grade insights on a thumbs up/thumbs down scale to help improve the service. In an initial rollout, 72% of insights were graded as useful, Uber Eats said.
Data sharing has been a major sticking point in the relationship between restaurants and third-party delivery companies. Last week, the National Restaurant Association and the four biggest delivery providers said delivery companies should offer restaurants “access to anonymized information regarding orders from their restaurant” such as when orders were placed and whether they came from a new or existing customer.
“We're committed to providing merchants with best-in-class insights to understand how their customers interact with their storefront on Uber Eats, as well as unique info on what drives customer decisions,” an Uber Eats spokesperson said. “This is reflected in today’s updates.”
Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.