facebook pixal
Technology

Wendy’s is bringing Google into its restaurants

The burger chain is working with Google Cloud to help create new dining experiences for its customers.
Wendy's Google Cloud
Photograph: Shutterstock

Wendy’s hopes Google Cloud can help with its restaurant experience.

The burger chain on Tuesday said that it is partnering with Google Cloud to use its data-driven insights to improve the experiences inside its restaurants for both customers and employees.

The Dublin, Ohio-based chain said it would use Google Cloud’s artificial intelligence, machine learning and hybrid cloud tools to create new ways for customers to order in its drive-thrus or consumers’ mobile devices.

For instance, the company said that it could use speech-to-text or Google Search and Maps to improve the ordering process and make it faster and more convenient.

“We are committed to providing our customers with the greatest experience possible, and our partnership with Google Cloud is raising the bar by enabling us to match the experience to their preferences,” Wendy’s Chief Information Officer Kevin Vasconi said in a statement.

The company plans to use Google’s BigQuery and Looker tools to improve business analytics. It also plans to use Cloud artificial intelligence to improve ordering through mobile, web and other restaurant touchpoints. Wendy’s also plans to use Google’s Anthos open-source management program.

Wendy’s is pushing hard to make its ordering easier and last year lured Vasconi from Domino’s to lead these efforts. It also launched its loyalty program last year.

It comes as more industry sales are coming online and through the drive-thru, pushing companies to increase their digital ordering efforts to remain competitive.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Let's look at the reported bidders for Subway

The Bottom Line: Inspire Brands owner Roark Capital along with global gas station and restaurant operator EG Group are among the reported potential bidders for the fast-food sandwich chain. Here’s a look at the field.

Technology

It's time to end the virtual brand charade

Tech Check: Uber Eats is doing the right thing by cracking down on misleading listings. But it should take the new policy a step further.

Financing

Are restaurants pricing themselves out of the good life?

Sweet & Sour: Columnists Peter Romeo and Nancy Kruse consider if menu pricing has hit the red zone. Someone check with a customer, quick.

Trending

More from our partners