Millennials would rather eat fast-casual than fast food.
But burger chain Wendy's is intent on luring the new generation of consumers away from Chipotle and Panera Bread.
"We are extremely mindful of the importance of gaining traction with millennials," chief executive Emil Brolick said on the company's latest earnings conference call.
Brolick highlighted a few ways Wendy's is trying to draw in the younger crowd.Read the Full Article
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