New website aims to foster gender parity for restaurant pros

Photograph: Shutterstock, courtesy of Reset the Table

A new website went live Sunday to serve as an information resource for women interested in advancing careers in the restaurant business, part of a larger initiative by the advertising industry to deliver gender parity.

The new website, called Reset the Table, features profiles, a roster of industry events, business tips, job listings and other pieces of information intended to give women in the foodservice business a career edge.

The site was created by The Food Group, an advertising agency that specializes in marketing programs for foodservice suppliers, through a new coalition called Common Ground. That group was formed to promote the pursuit of 17 sustainability goals set by the United Nations. The CEOs of six advertising companies came together, each assuming one of the goals for their charge. The Food Group’s parent company is WPP, which opted to pursue gender equality.

As part of their agreement, the participants pledged to put aside competitive concerns in their pursuit of the U.N. goals.

reset the table

“We want to help women overcome common challenges so that they can focus on what’s important,” Mark Cotter, CEO of The Food Group, said in a statement.  “We’ve identified like-minded organizations to help us create an industry resource we hope will empower women to take risks and further their careers. As an industry, we need to work together to facilitate real change and support females.”

Reset the Table was launched on National Women’s Equality Day, Aug. 26.

The Food Group was founded by Don Axelroad, former art director of Fast Food, the publication that became Restaurant Business. Winsight, the parent of RB, is a partner of Reset the Table.



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