Consumer fact check

captain ds butterfly shrimp

Providing exclusive consumer trends and insights to enhance your marketing strategy. Powered by Technomic.

“Technomic is a Chicago-based consulting and research firm providing a 360° view of the food industry. Technomic’s consumer research team provides in-depth data, analysis and insights on consumer attitudes and usage surrounding foodservice products, amenities and brands, based on thousands of nationally representative survey respondents.”


February 2017

Among all LSRs tracked, Captain D’s has the most craveable seafood.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Among all FSRs tracked, Joe’s Crab Shack has the most craveable seafood.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Among all LSRs tracked, Pollo Tropical has the most craveable vegetables.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Among all FSRs tracked, P.F. Chang’s has the most craveable vegetables.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Roughly a third of consumers would order fish (36%) or shellfish (32%) dishes with ethnic flavors.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

59% of consumers would consider ordering Mexican-style dishes with meat alternatives.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

58% of consumers strongly agree that seafood is just as filling as meals that include meat.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

43% of consumers strongly agree that vegetarian meals are typically healthier than non-vegetarian options at restaurants.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

39% of consumers order seafood because it’s healthier than meat options.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

41% of consumers say they are eating more vegetables now than a year ago.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

65% of consumers, and 71% of consumers 35+, eat seafood at least once every 90 days.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

59% of consumers eat meatless meals (i.e., meals including seafood or meat-free proteins) at least once a week.

2017 COP: Seafood & Vegetarian CTR [Technomic]


January 2017

Among all LSRs tracked, Dickey’s Barbecue Pit has the most craveable pork.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

Among all FSRs tracked, Bob Evans has the most craveable pork.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

Among all LSRs tracked, Arby’s has the most craveable beef.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

Among all FSRs tracked, LongHorn Steakhouse has the most craveable beef.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

40% of consumers are interested in trying ethnically-inspired pork dishes.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

45% of consumers consider beef to be healthy because it’s high in protein.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

More consumers now (61%) than in 2014 (56%) say flavors imparted by seasonings or spices are very appealing for pork dishes.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

47% of consumers are highly likely to order beef dishes with spicy flavors at least occasionally.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

78% of consumers say beef or pork described as ‘lean’ is healthier, and 42% say it is tastier.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

More consumers now (45%) than in 2014 (40%) say it’s important to know from which country the pork they eat is raised.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

76% of consumers’ meals include meat, poultry or seafood.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


November 2016

Among all full-service chains tracked, Cheddar’s Scratch Kitchen has the highest top-box rating for prices relative to similar restaurants.

Consumer Brand Metrics, Q4 2015-Q3 2016 Report [Technomic]


November 2016

Among all casual-dining chains tracked, LongHorn Steakhouse has the highest top-box rating for food quality.

Consumer Brand Metrics, Q4 2015-Q3 2016 Report [Technomic]


November 2016

Overall recent guest satisfaction at leading casual-dining chains is higher among those who purchased adult beverages (58%) than those who did not purchase alcohol (52%).

Consumer Brand Metrics, Q4 2015-Q3 2016 Report [Technomic]


November 2016

77% of consumers say friendly service is very important when visiting fine-dining restaurants.

Future of FSR: Family & Casual-Dining Consumer Trend Report [Technomic]


November 2016

More consumers now than in 2014 say a lively ambience is important at family-style, traditional casual-dining and upscale casual-dining restaurants.

Future of FSR: Family & Casual-Dining Consumer Trend Report [Technomic]


November 2016

27% of upscale CDR consumers say a wide variety of alcohol beverages is very important.

Future of FSR: Family & Casual-Dining Consumer Trend Report [Technomic]


November 2016

Takeout constitutes 16% of consumers’ traditional CDR orders, up from 11% in 2014.

Future of FSR: Family & Casual-Dining Consumer Trend Report [Technomic]


November 2016

Roughly four-fifths of consumers at family-style (81%), traditional casual-dining (84%) and upscale casual-dining restaurants (81%) prefer tipping to service charges.

Future of FSR: Family & Casual-Dining Consumer Trend Report [Technomic]


November 2016

23% of consumers visit their typical family-style restaurant because of their menu variety, up from 18% in 2014. 

Future of FSR: Family & Casual-Dining Consumer Trend Report [Technomic]


November 2016

21% of traditional casual-dining restaurant consumers say call-ahead ordering is very important, up from 16% in 2014.

Future of FSR: Family & Casual-Dining Consumer Trend Report [Technomic]


November 2016

36% of consumers visit upscale casual-dining restaurants at least once a month, up from 31% in 2014.

Future of FSR: Family & Casual-Dining Consumer Trend Report [Technomic]


October 2016

Seasons 52 stands out as the leading FSR for availability of healthy options with a top-box score of 65%, compared to an FSR average of 43%.

Consumer Brand Metrics, Q3 2015–Q2 2016 [Technomic]


October 2016

Jamba Juice and Jason’s Deli are the top-ranked QSR and fast casual, respectively, for availability of healthy options. 

Consumer Brand Metrics, Q3 2015–Q2 2016 [Technomic]


October 2016

62% of consumers strongly agree that restaurants can offer healthy food in a way that still tastes good.

2016 Healthy Eating Consumer Trend Report [Technomic]


October 2016

51% of 18- to 34-year-olds say their definition of health has changed over the past two years, compared to 38% of older consumers

2016 Healthy Eating Consumer Trend Report [Technomic]


October 2016

47% of consumers are more concerned about the additives in their food than they were two years ago, up from 40% in 2014.

2016 Healthy Eating Consumer Trend Report [Technomic]


October 2016

37% of consumers are more likely to visit a restaurant that offers some healthy options, even if they don’t end up ordering a healthy choice.

2016 Healthy Eating Consumer Trend Report [Technomic]


October 2016

44% tend to eat more healthful items during the week, compared to 17% who do so during the weekend.

2016 Healthy Eating Consumer Trend Report [Technomic]


October 2016

33% of consumers strongly agree that health is very important in their decision of which restaurant to visit.

2016 Healthy Eating Consumer Trend Report [Technomic]


October 2016

41% of consumers are likely to substitute healthier sides at restaurants if they are available.

2016 Healthy Eating Consumer Trend Report [Technomic]


October 2016

62% of consumers say it’s important to eat healthy and pay attention to nutrition. 

2016 Healthy Eating Consumer Trend Report [Technomic]


September 2016

72% of Coffee Cafe purchases include a coffee beverage, with 37% of these purchases also including food.

2016 Bakery & Coffee Cafe Consumer Trend Report  [Technomic]


September 2016

55% of Coffee Cafe visitors, compared to 44% of Bakery Cafe visitors, say the ability to customize beverages is very important.

2016 Bakery & Coffee Cafe Consumer Trend Report  [Technomic]


September 2016

Recent guests report that Caribou Coffee offers the most craveable coffee/espresso among all chains tracked.

Consumer Brand Metrics, Q3 2015–Q2 2016 [Technomic]


September 2016

Health Enthusiasts represent 14% of the monthly users at Panera Bread, a higher percentage than any other chain tracked.

Consumer Brand Metrics, Q3 2015–Q2 2016 [Technomic]


September 2016

Einstein Bros. Bagels is the top-rated Bakery Cafe chain tracked for prices relative to similar restaurants.

Consumer Brand Metrics, Q3 2015–Q2 2016 [Technomic]


September 2016

Starbucks ranks as the top Coffee Cafe and seventh QSR overall for its integration of technology into the ordering process.

Consumer Brand Metrics, Q3 2015–Q2 2016 [Technomic]


September 2016

More Bakery Cafe consumers now (43%) than in 2014 (36%) say access to nutritional information is very important when deciding which Bakery Cafe to visit.

2016 Bakery & Coffee Cafe Consumer Trend Report [Technomic]


September 2016

25% of both Bakery Cafe and Coffee Cafe patrons would like these concepts to offer more dairy-free alternatives for their coffee.

2016 Bakery & Coffee Cafe Consumer Trend Report [Technomic]


September 2016

Roughly three-tenths of Millennials would be more likely to visit cafes in the evening if they offered alcohol.

2016 Bakery & Coffee Cafe Consumer Trend Report [Technomic]


September 2016

45% of Coffee Cafe visitors are loyal to a specific brand because they serve their preferred coffee, compared to 31% of Bakery Cafe visitors.

2016 Bakery & Coffee Cafe Consumer Trend Report [Technomic]


September 2016

37% of Bakery Cafe consumers often visit these restaurants because they offer healthy items, compared to 17% of Coffee Cafe visitors.

2016 Bakery & Coffee Cafe Consumer Trend Report [Technomic]


September 2016

36% of consumers visit Bakery Cafes at least once a month, up from 33% in 2014. 

2016 Bakery & Coffee Cafe Consumer Trend Report [Technomic]


August 2016

Among the 34 top casual-dining chains tracked, recent visitors to Yard House give the chain the highest rating for overall beverage quality. Ratings were strongest among males and 25-34 year-olds.

Consumer Brand Metrics, Q3 2015–Q2 2016 [Technomic]


August 2016

Recent guests at McAlister's Deli note the appeal of their iced tea program, reporting that the chain touts the most craveable tea among all 139 restaurants tracked. Females and consumers with annual household incomes below $50K helped drive scores higher.

Consumer Brand Metrics, Q3 2015–Q2 2016 [Technomic]


August 2016

SONIC Drive-In enjoys the highest top-box rating for variety of non-alcohol cold beverages, with a score of 70% compared to the overall restaurant average of 48%. Recent visitors citing SONIC's strong beverage craveability particularly call out the popular Slushes and Lemonade/Limeade offerings. 

Consumer Brand Metrics, Q3 2015–Q2 2016 [Technomic]


August 2016

Of the 59% of consumers who drank a regular soft drink in the past month, 78% ordered this beverage from foodservice.

2016 Beverage Consumer Trend Report [Technomic]


August 2016

32% of consumers strongly agree that their beverage preferences tend to change with the season.

2016 Beverage Consumer Trend Report [Technomic]


August 2016

27% of women would like restaurants to offer smaller portion sizes for indulgent beverages.

2016 Beverage Consumer Trend Report [Technomic]


August 2016

54% of consumers are more likely to order beverages that are handcrafted or housemade.

2016 Beverage Consumer Trend Report [Technomic]


August 2016

45% of consumers like to order value meals where the beverage is included in the price of the meal. 

2016 Beverage Consumer Trend Report [Technomic]


August 2016

39% of Millennials like to try new and unique beverages at restaurants. 

2016 Beverage Consumer Trend Report [Technomic]


August 2016

On average, consumers purchase 3.6 beverages from foodservice per week. 

2016 Beverage Consumer Trend Report [Technomic]


July 2016

26%  of reported lunch visits to full-service restaurants are special occasions, compared to 14%  of lunch visits to limited-service restaurants.

Consumer Brand Metrics, Q2 2015–Q1 2016 [Technomic]


July 2016

Among full-service concepts tracked for lunch occasions, consumers rate value attribute scores for Cracker Barrel Old Country Store highest.

Consumer Brand Metrics, Q2 2015–Q1 2016 [Technomic]


July 2016

Lunch guest ratings at Jimmy John’s Gourmet Sandwiches lead all limited-service chains tracked for convenience and takeout capabilities.

Consumer Brand Metrics, Q2 2015–Q1 2016 [Technomic]


July 2016

Across all limited-service chains tracked, Raising Cane’s Chicken Fingers receives the highest excellent overall satisfaction scores for lunch visits.

Consumer Brand Metrics, Q2 2015–Q1 2016 [Technomic]


July 2016

Across Top 100 full-service restaurants, Maggiano’s Little Italy receives the highest excellent overall satisfaction scores for lunch visits.

Consumer Brand Metrics, Q2 2015–Q1 2016 [Technomic]


July 2016

21% of consumers have less time to eat a leisurely lunch now than they used to.

2016 Lunch Consumer Trend Report [Technomic]


July 2016

31% of consumers, down from 36% in 2014, tend to eat a lighter lunch during the week than on the weekend.

2016 Lunch Consumer Trend Report [Technomic]


July 2016

Burgers are the most preferred entree for both weekday (71%) and weekend (68%) lunch occasions.

2016 Lunch Consumer Trend Report [Technomic]


July 2016

75% of Millennials often prepare lunch at home because it saves them money.

2016 Lunch Consumer Trend Report [Technomic]


July 2016

31% of consumers say ordering delivery for lunch allows them to try more types of restaurants.

2016 Lunch Consumer Trend Report [Technomic]


July 2016

50% of consumers say it’s very important that the items they purchase for lunch during the week are portable.

2016 Lunch Consumer Trend Report [Technomic]


July 2016

46% of consumers say a quiet, relaxing atmosphere is very important for weekend lunch occasions.

2016 Lunch Consumer Trend Report [Technomic]


July 2016

Nearly half of consumers (48%) purchase lunch away from home at least once a week.

2016 Lunch Consumer Trend Report [Technomic]


June 2016

57%  of Baby Boomers look up menus online via a computer.

2016 Generational Consumer Trend Report [Technomic]


June 2016

33%  of Gen Zers prefer sticking to their favorite flavors and rarely try new ones.

2016 Generational Consumer Trend Report [Technomic]


June 2016

52%  of Baby Boomers say a wide variety of food and beverage options is important when choosing a full-service restaurant for dine-in occasions.

2016 Generational Consumer Trend Report [Technomic]


June 2016

60% of Gen Xers strongly agree that restaurants are a great place to get together with friends.

2016 Generational Consumer Trend Report [Technomic]


June 2016

22% of Millennials say they usually post pictures of food on social media when visiting restaurants.

2016 Generational Consumer Trend Report [Technomic]


June 2016

58% of Millennials look up restaurants to visit via internet review sites.

2016 Generational Consumer Trend Report [Technomic]


June 2016

37% of Millennials strongly agree that loyalty and rewards programs encourage them to visit specific restaurants over others.

2016 Generational Consumer Trend Report [Technomic]


June 2016

38% of younger Millennials (aged 24–31) say they are eating at restaurants more often now than they were two years ago.

2016 Generational Consumer Trend Report [Technomic]


June 2016

71% of Millennials purchase prepared foods from traditional supermarkets as well as mass merchandisers.

2016 Generational Consumer Trend Report [Technomic]


June 2016

Among Millennials, 86% go to fast-food and 67% go to fast-casual restaurants at least once a month.

2016 Generational Consumer Trend Report [Technomic]


June 2016

38% of Gen Zers strongly agree that they would be more likely to visit restaurants if they offered healthier options.

2016 Generational Consumer Trend Report [Technomic]


June 2016

44% of Gen Zers say their parents decide where they go out to eat.

2016 Generational Consumer Trend Report [Technomic]


June 2016

41% of Gen Zers, and 47% of younger Gen Zers aged 13–17, like to visit familiar restaurants and go to the same few ones each time they eat out.

2016 Generational Consumer Trend Report [Technomic]


May 2016

Burger and pizza/flatbread tie for the top ranked lunch and dinner food at fast-casuals, with 57% of fast-casual consumers saying they would order these items.

-Future of LSR: Fast-Food & Fast-Casual Consumer Trend Report  [Technomic]


May 2016

66% of fast-food consumers would order a burger for lunch or dinner, making it the top ranked food at fast-food restaurants for those dayparts.

-Future of LSR: Fast-Food & Fast-Casual Consumer Trend Report  [Technomic]


May 2016

33% of fast-food consumers and 38% of fast-casual consumers strongly agree that they would order delivery from their respective LSR, if offered.

-Future of LSR: Fast-Food & Fast-Casual Consumer Trend Report  [Technomic]


May 2016

40% of fast-food consumers and 45% of fast-casual consumers strongly agree that they would like fast-food and fast-casual restaurants, respectively, to offer more build-your-own options.

-Future of LSR: Fast-Food & Fast-Casual Consumer Trend Report  [Technomic]


May 2016

66% of fast-food consumers and 57% of fast-casual consumers say they order food or beverages from fast-food and fast-casual concepts, respectively, because of the reasonable prices, making this the leading driver for LSR purchases.

-Future of LSR: Fast-Food & Fast-Casual Consumer Trend Report  [Technomic]


May 2016

60% of fast-casual orders are placed at the counter; 23% at the drive-thru.

-Future of LSR: Fast-Food & Fast-Casual Consumer Trend Report  [Technomic]


May 2016

48% of fast-casual orders are placed at the counter; 38% at the drive-thru.

-Future of LSR: Fast-Food & Fast-Casual Consumer Trend Report  [Technomic]


May 2016

51% of fast-casual orders are for dine-in.

-Future of LSR: Fast-Food & Fast-Casual Consumer Trend Report  [Technomic]


May 2016

56% of fast-food orders are for carryout.

-Future of LSR: Fast-Food & Fast-Casual Consumer Trend Report  [Technomic]


April 2016

47% of consumers, compared to 39% in 2012, like the condiments that come with their sandwiches to be served on the side so they can use them as a dip.

-Sandwich Consumer Trend Report  [Technomic]


April 2016

37% of consumers would like more restaurants to offer mini sandwiches that they can eat as a snack or light meal, which is up from 31% in 2012.

-Sandwich Consumer Trend Report  [Technomic]


April 2016

One-third (33%) of consumers strongly agree that they are more likely to try new and unique flavors and ingredients on sandwiches than on other types of food.

-Sandwich Consumer Trend Report  [Technomic]


April 2016

About two-fifths (41% ) of consumers are satisfied with the availability of healthy sandwich options at restaurants

-Sandwich Consumer Trend Report  [Technomic]


April 2016

27% of consumers in 2016, would be willing to pay more for sandwiches that feature or come with brand-name condiments or spreads, which is up from 17% in 2014.

-Sandwich Consumer Trend Report  [Technomic]


April 2016

Nearly half (48%) of consumers strongly agree that they would be willing to pay more for sandwiches that feature premium or higher-quality ingredients, which is up from 43% in 2014.

-Sandwich Consumer Trend Report  [Technomic]


April 2016

27% of consumers strongly agree that they are purchasing breakfast sandwiches outside of typical breakfast hours more often now than they were a year ago.

-Sandwich Consumer Trend Report  [Technomic]


April 2016

48% of sandwiches eaten are purchased away from home.

-Sandwich Consumer Trend Report  [Technomic]


April 2016

Consumers eat an average of 3.7 sandwiches a week.

-Sandwich Consumer Trend Report  [Technomic]

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