Consumer fact check

red robin burger fries

Providing exclusive consumer trends and insights from Technomic, powered by Ignite, to enhance your marketing strategy. 

Technomic is a Chicago-based consulting and research firm providing a 360-degree view of the food industry. Technomic’s consumer research team provides in-depth data, analysis and insights on consumer attitudes and usage surrounding foodservice products, amenities and brands, based on thousands of nationally representative survey respondents.


August 2017

Among all full-service restaurants tracked, Red Robin has the most craveable fries.  

Consumer Brand Metrics, Q3 2016-Q2 2017 [Technomic]


August 2017

Among all limited-service restaurants tracked, Jimmy John’s has the most craveable chips. 

Consumer Brand Metrics, Q3 2016-Q2 2017 [Technomic]


August 2017

Among all full-service restaurants tracked, Olive Garden has the most craveable soups and salads.

Consumer Brand Metrics, Q3 2016-Q2 2017 [Technomic]


August 2017

42% of consumers strongly agree that ordering small plates is a great way to share dishes when dining with a large group.

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

15% of the sides ordered by 18- to 34-year-olds are consumed as snacks.

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

36% of consumers would like restaurants to offer more small plates with ethnic flavors or ingredients. 

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

45% of consumers are more likely to dine at restaurants that serve complimentary appetizers.

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

62% of consumers say it’s important that they can choose the side that comes with their entree.

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

51% of consumers are more willing to try a new flavor or ingredient in a small plate than in an entree. 

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


August 2017

38% of consumers strongly agree that they sometimes visit a certain restaurant because they are craving a specific appetizer. 

2017 Starters, Small Plates & Sides Consumer Trend Report [Technomic]


July 2017

Among all FSRs tracked, Cheddar’s Scratch Kitchen and Waffle House are tied as the top-rated chains for affordability.

Consumer Brand Metrics, Q2 2016-Q1 2017 [Technomic]


July 2017

Among all LSRs tracked, Little Caesars is the top-rated chain for affordability. 

Consumer Brand Metrics, Q2 2016-Q1 2017 [Technomic]


July 2017

Among all FSRs tracked, Abuelo’s is the top-rated chain for overall value. 

Consumer Brand Metrics, Q2 2016-Q1 2017 [Technomic]


July 2017

Among all LSRs tracked, Chick-Fil-A is the top-rated chain for overall value. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

57% of consumers say the use of sustainable foods is very important in creating a good value at restaurants, up from 52% in 2015. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

37% of consumers strongly agree that they are seeking out restaurant deals more often now than two years ago. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

Nearly half of consumers (48%) look for low prices from restaurants so they can go out to eat more often.

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

34% of consumers say kids-eat-free specials are very likely to influence them to visit a restaurant, up from 27% in 2015. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

25% of consumers participate in a restaurant-based loyalty or rewards program. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

More consumers now (58%) than in 2015 (52%) are highly satisfied with the value for money spent at fast-food restaurants. 

2017 Value & Pricing Consumer Trend Report [Technomic]


July 2017

41% of consumers strongly agree that coupons and deals help take the risk out of trying a new restaurant. 

2017 Value & Pricing Consumer Trend Report [Technomic]


June 2017

Among all limited-service burger chains tracked, SONIC Drive-In has the highest rating for memorable advertising.

Consumer Brand Metrics; Q2 2016-Q1 2017 [Technomic]


June 2017

Among all limited-service burger chains tracked, White Castle ranks highest for uniqueness.

Consumer Brand Metrics; Q2 2016-Q1 2017 [Technomic]


June 2017

Among all limited-service burger chains tracked, Smashburger has the highest rating for availability of healthy options.

Consumer Brand Metrics; Q2 2016-Q1 2017 [Technomic]


June 2017

Among all limited-service burger chains tracked, In-N-Out ranks highest for food quality.

Consumer Brand Metrics; Q2 2016-Q1 2017 [Technomic]


June 2017

59% of consumers find burger combo meals including a side and drink very appealing.

2017 Burger Consumer Trend Report [Technomic]


June 2017

35% of consumers say it’s very important that restaurants offer burgers with new and unique flavors.

2017 Burger Consumer Trend Report [Technomic]


June 2017

22% of consumers eat mini-burgers or sliders at least once a month.

2017 Burger Consumer Trend Report [Technomic]


June 2017

50% of consumers say it’s very important that restaurants offer a wide variety of burger toppings.

2017 Burger Consumer Trend Report [Technomic]


June 2017

37% of consumers would consider ordering a burger topped with barbecue sauce.

2017 Burger Consumer Trend Report [Technomic]


June 2017

58% of consumers say it’s very important that they can customize burger toppings.

2017 Burger Consumer Trend Report [Technomic]


June 2017

26% of consumers say breakfast burgers are highly appealing, up from 22% in 2015.

2017 Burger Consumer Trend Report [Technomic]


June 2017

56% of consumers eat burgers at least once a week.

2017 Burger Consumer Trend Report [Technomic]


May 2017

Nearly half (46%) of students’ meals are taken to go.

2017 College & University Consumer Trend Report [Technomic]


May 2017

43% of students say dining programs and amenities were at least somewhat important in deciding which school to attend.

2017 College & University Consumer Trend Report [Technomic]


May 2017

41% of students say it’s important that the foodservice locations they visit are socially and environmentally responsible. 

2017 College & University Consumer Trend Report [Technomic]


May 2017

54% of students strongly agree that it’s important to eat healthy and pay attention to nutrition.

2017 College & University Consumer Trend Report [Technomic]


May 2017

42% of students would like their schools’ foodservice facilities to offer more technology to enhance convenience.

2017 College & University Consumer Trend Report [Technomic]


May 2017

23% of students prefer sports drinks for lunch, up from 18% in 2015. 

2017 College & University Consumer Trend Report [Technomic]


May 2017

21% of students typically skip breakfast.

2017 College & University Consumer Trend Report [Technomic]


May 2017

36% of students say they are more likely to purchase breakfast off campus rather than on campus, up from 30% in 2015.

2017 College & University Consumer Trend Report [Technomic]


May 2017

53% of students visit off-campus restaurants more often during the weekend than during the week.

2017 College & University Consumer Trend Report [Technomic]


May 2017

66% of students order food from an off-campus restaurant at least once a week.

2017 College & University Consumer Trend Report [Technomic]


May 2017

79% of college freshman purchase food or beverage from an on-campus foodservice facility at least once a week, compared to 62% of seniors.

2017 College & University Consumer Trend Report [Technomic]


April 2017

Among all FSRs tracked, Denny’s has the highest percentage of monthly+ users who are Hispanic.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


April 2017

Among all LSRs tracked, Pollo Campero has the highest percentage of monthly+ users who are Hispanic.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


April 2017

In-N-Out Burger has the highest overall rating among Hispanic consumers.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


April 2017

49% of Hispanic consumers say loyalty programs encourage them to visit specific restaurants.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

59% of Hispanic consumers say it’s important for Hispanic food at American-style restaurants to taste authentic.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

29% of Hispanic consumers say their children usually decide which restaurant or other foodservice location they visit.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

38% of Hispanic consumers’ snacks are purchased from a restaurant or other foodservice establishment.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

80% of Spanish-dominant Hispanic consumers say they are much more likely to visit restaurants with Spanish-language advertisements, compared to 16% of English-dominant consumers.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

19% of Hispanic consumers’ restaurant purchases are ordered for delivery.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

37% of Hispanic consumers say they are purchasing food away from home more often now than two years ago.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


April 2017

34% of Hispanic foodservice consumers visit fast-casual restaurants at least once a week, up from 26% in 2015 and 22% in 2013.

2017 Hispanic Foodservice Consumer Trend Report [Technomic]


March 2017

Among all chains tracked, Wingstop has the most craveable wings.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


March 2017

Among all FSRs tracked, P.F. Chang’s has the most craveable chicken.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


March 2017

Among all LSRs tracked, KFC has the most craveable chicken.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


March 2017

39% of consumers would order a turkey-based burger for lunch or dinner, up from 33% in 2015.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

36% of consumers strongly agree that it’s important for the turkey offered at restaurants to be from a well-known brand.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

39% of consumers are more likely now than two years ago to order turkey outside of the holiday season.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

40% of consumers would like restaurants to offer a wider variety of turkey sandwiches.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

Preference for chicken dishes with Asian flavors is highest among consumers living in the West.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

50% of consumers say it’s important that they can customize the preparation style for the chicken they order.

2017 COP: Poultry Consumer Trend Report [Technomic]


March 2017

45% of consumers strongly agree that restaurants should offer more chicken entrees with ethnic flavors or ingredients.

2017 COP: Poultry Consumer Trend Report [Technomic]


\March 2017

47% of consumers strongly agree that restaurants should be transparent about where they source their poultry.

2017 COP: Poultry Consumer Trend Report [Technomic]


February 2017

Among all LSRs tracked, Captain D’s has the most craveable seafood.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Among all FSRs tracked, Joe’s Crab Shack has the most craveable seafood.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Among all LSRs tracked, Pollo Tropical has the most craveable vegetables.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Among all FSRs tracked, P.F. Chang’s has the most craveable vegetables.

Consumer Brand Metrics, Q1 2016-Q4 2016 [Technomic]


February 2017

Roughly a third of consumers would order fish (36%) or shellfish (32%) dishes with ethnic flavors.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

59% of consumers would consider ordering Mexican-style dishes with meat alternatives.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

58% of consumers strongly agree that seafood is just as filling as meals that include meat.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

43% of consumers strongly agree that vegetarian meals are typically healthier than non-vegetarian options at restaurants.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

39% of consumers order seafood because it’s healthier than meat options.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

41% of consumers say they are eating more vegetables now than a year ago.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

65% of consumers, and 71% of consumers 35+, eat seafood at least once every 90 days.

2017 COP: Seafood & Vegetarian CTR [Technomic]


February 2017

59% of consumers eat meatless meals (i.e., meals including seafood or meat-free proteins) at least once a week.

2017 COP: Seafood & Vegetarian CTR [Technomic]


January 2017

Among all LSRs tracked, Dickey’s Barbecue Pit has the most craveable pork.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

Among all FSRs tracked, Bob Evans has the most craveable pork.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

Among all LSRs tracked, Arby’s has the most craveable beef.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

Among all FSRs tracked, LongHorn Steakhouse has the most craveable beef.

Consumer Brand Metrics, Q4 2015-Q3 2016 [Technomic]


January 2017

40% of consumers are interested in trying ethnically-inspired pork dishes.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

45% of consumers consider beef to be healthy because it’s high in protein.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

More consumers now (61%) than in 2014 (56%) say flavors imparted by seasonings or spices are very appealing for pork dishes.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

47% of consumers are highly likely to order beef dishes with spicy flavors at least occasionally.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

78% of consumers say beef or pork described as ‘lean’ is healthier, and 42% say it is tastier.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

More consumers now (45%) than in 2014 (40%) say it’s important to know from which country the pork they eat is raised.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


January 2017

76% of consumers’ meals include meat, poultry or seafood.

2016 Center of the Plate: Beef & Pork Consumer Trend Report [Technomic]


 

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