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10 sandwich sales drivers

Sandwiches all have the same components: bread or another carrier, filling and condiments. But what separates the best from the rest is how those components work together to build layers of texture and flavor. Technomic Ignite menu concept development research reveals that sandwiches with familiar, craveable or unique descriptions have the most appeal for consumers.

The sandwiches here are built to sell. They not only boast enticing descriptions and complementary textures and flavors, but they also target current consumer trends and demands. To snag that sandwich customer, check out these 10 ways to sell more sandwiches and the menu items that make that happen.

Illustration: Restaurant Business