Dairy Queen comprises more than half of the frozen desserts menu category's sales. Despite the chain's 2.5% increase in systemwide sales, the category as a whole grew just 1.5%, to $6.3 billion. The menu segment's unit count declined by 0.7%, to 12,189. Nobody told Menchie's the boom times were over: The froyo chain increased sales by 16.5% and units by 5.1%.
2017 Rank | Chain Name | 2016 U.S. Sales ($000) | 2016 U.S. Units |
| 21 | Dairy Queen/Orange Julius | 3,621,069 | 4,517 |
| 73 | Baskin-Robbins | 603,600 | 2,538 |
| 105 | Cold Stone Creamery | 361,700* | 905* |
| 117 | Braum's Ice Cream & Dairy Stores | 328,000* | 283 |
| 193 | Menchie's Frozen Yogurt | 182,400* | 415 |
| 201 | Yogurtland | 168,100* | 270* |
| 226 | Rita's Ice | 139,200* | 645* |
*Technomic estimate; Source: Technomic's Top 500 Chain Restaurant Report
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