Consumer Trends
Disconnect between Americans and their food sources
With the majority of consumers out of touch with the agricultural experience, Americans seem to be split over whether food production is headed in the right or wrong direction.
Consumer Trends
Smaller Portions a Bigger Concern
While the public impression is that Americans are into super-sizing meals, research now shows that smaller portions are gaining fans. The NPD group recently compiled a list of 30 factors in an effort to determine which attributes consumers of different generations associate most with healthy eating. Among these 30, “smaller portions” continually rose to the top.
It appears that happy hour has succeeded in making not only bar patrons happy, but bar owners as well. According to a recent study of national consumer spending habits, during this difficult economic time people just want to go “where everybody knows their name.” Bars and clubs are on the rebound, making the fastest comeback over the last year.
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More and more Americans are patronizing restaurants differently these days, opting to make a meal of shareable appetizers, small plates, inventive bar food or coffee and a snack. According to Chicago-based market research company Technomic, only 5 percent of consumers are now eating three square meals a day.