LTOs

Marketing

What consumers are craving now

Sweets, sips and toasty sandwiches are the top menu choices.

Food

Value and comfort trump innovation in recent LTO launches

The pandemic has slowed R&D, but chains are luring consumers with meal deals.

While full-service and fast-casual concepts focus on takeout and delivery meals, drive-thrus are trying to lure customers with new items.

Menu items featuring cheese, meat and potatoes rank high this fall.

These limited-time offers are differentiating the menu at restaurant chains.

Consumers gave high marks to these limited-time offers on chain menus.

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