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LTOs

Food

Beef, breakfast and dessert rule the top 10 LTOs

By Patricia Cobe on Oct. 13, 2020

Consumers are most likely to purchase familiar favorites in 2020.

Food

New launches and LTOs offer lots of menu variety

 By Patricia Cobe on Sep. 22, 2020

Taste Tracker: Plants fill plates, seafood and tacos share the spotlight and homestyle flavors make news.

Food

How chain chefs powered menu R&D forward during the pandemic

By Patricia Cobe on Sep. 17, 2020

Corporate test kitchens may have shut down for a while, but menu development didn’t stop. It just proceeded a little differently.

Food

Fall promotions energize menus

By Patricia Cobe on Sep. 08, 2020

Taste Tracker: Bacon sizzles at Nathan’s, Moe’s supersizes a burrito and Golden Chick celebrates state fairs.

Food

Shake Shack partners with popular New York City pizzeria for a one-day LTO

By Patricia Cobe on Aug. 27, 2020

The fast casual collaborated with Mama’s Too! to create a burger with an Italian vibe.

Food

Creativity is flowing from chain restaurant kitchens

By Patricia Cobe on Aug. 25, 2020

R&D is ramping up, and innovative new menu items are the result.

Food

4 reasons to use on-hand ingredients in craveable LTOs

Sponsored content from our partner Idahoan Foods on Aug. 04, 2020

As dining rooms in restaurants reopen to the public, operators will be welcoming back their loyal customers with open arms.

Marketing

Consumers seek value, familiarity in LTOs

By Patricia Cobe on Aug. 04, 2020

Launches of new menu items can attract customers bored with cooking at home.

Marketing

What consumers are craving now

By Patricia Cobe on Jun. 22, 2020

Sweets, sips and toasty sandwiches are the top menu choices.

Food

Value and comfort trump innovation in recent LTO launches

By Patricia Cobe on May 11, 2020

The pandemic has slowed R&D, but chains are luring consumers with meal deals.

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