When charities come calling
If your restaurant has any prestige, you will be called upon to contribute to charitable organizations by donating gift certificates for meals and/or hosting special charity events.
Daily deal websites are quickly becoming an essential marketing tool. Each day these sites send out deals to millions of bargain-hungry subscribers. Now there’s evidence of a real payoff for restaurants that participate: A recent Technomic survey found that 48 percent of deal buyers used coupons at restaurants they’d never visited.