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Marketing

How marketing led McDonald’s out of the pandemic

 By Jonathan Maze on Dec. 11, 2022

The burger giant began listening to its customers and applied what they said to its marketing ideas. The result has been a series of big wins that made the brand cool again.

Technology

Here’s how Starbucks’ Web3 loyalty program extension will work

 By Jonathan Maze on Dec. 08, 2022

Starbucks Odyssey, a major expansion of the company’s Rewards program into the metaverse, enables customers to collect NFTs and points through interactive activities.

Financing

MTY Food Group completes its acquisition of Wetzel’s Pretzels

By Jonathan Maze on Dec. 08, 2022

The $207 million deal is the latest in a string of acquisitions by the Canadian owner of Pinkberry and Papa Murphy’s, giving the company a major U.S. presence.

Financing

For Starbucks, unspent gift cards become a big business

By Jonathan Maze on Dec. 02, 2022

The Bottom Line: As customers returned to Starbucks, revenue from unspent gift cards did, too, providing the coffee giant with a weird and profitable source of funds.

Financing

McDonald’s is testing a new drive-thru concept in Texas

By Jonathan Maze on Dec. 01, 2022

The burger giant is testing a small-format restaurant in Fort Worth. Its centerpiece is a conveyor system that delivers food to a mobile-order lane.

Marketing

Here’s a look at Chick-fil-A’s first merchandise line

By Jonathan Maze on Dec. 01, 2022

The “Chick-fil-A Originals,” feature a selection of apparel and other merchandise. They are not expected to last long.

Financing

Lower-income consumers are eating more fast food

By Jonathan Maze on Nov. 22, 2022

The Bottom Line: Quick-service chains are getting more business from lower-income diners. Here’s why it might not all be a trade-down from more expensive restaurants.

Financing

Here’s what Jack in the Box is doing to improve store margins

By Jonathan Maze on Nov. 22, 2022

The burger chain’s stock was hammered Tuesday as inflation and investments ate into its profits. The company is taking operational steps to improve margins, such as new cheese pumps.

Food

Taco Bell loads up Nacho Fries for an extended stay on the menu

By Patricia Cobe on Nov. 17, 2022

Plus, the chain’s Enchirito returns as a throwback favorite after it won more fan votes in a head-to-head competition with the Double Decker Taco.

Leadership

Patrick Doyle named executive chairman at Restaurant Brands International

By Jonathan Maze on Nov. 16, 2022

The former Domino’s CEO will make a $30 million investment in the owner of Burger King, Popeyes, Tim Hortons and Firehouse and will get options worth close to $200 million.

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