Best of the best

Maybe it's time to look back over your personal and professional life and assess what you've accomplished, what's important to you, and what you'd like to work on in the coming year. Here are several ideas that can help.

Get on the Brand Wagon

Never lose site of what makes you different, better and special. Building a strong Brand and telling the world about it should be your #1 marketing priority for the coming year.

Guru of Marketing

Of all of the daily responsibilities of a GM, there are none more important than bringing guests in, keeping them happy, and turning them into word-of-mouth ambassadors. Guru of Marketing is what the real meaning of GM should be.

And One To Grow On

A birthday promotion is probably the easiest, cheapest, and most effective marketing tactic there is. If you do no other marketing this year, do this. It can generate one more visit a year from your customers... and that's all you need to grow your business.

In The Hot Seat

Employees are the heart and soul of your business. You need to hire the right employees to succeed, and smart hiring requires a smart strategy.

Data, Data Everywhere... And Not A Drop Of Ink

Formal accountability is necessary to ensure progress and performance. Management performance evaluations take care of this one.

Back to Basics

It's back to school time! Real professionals never stop learning and re-learning their skills. Here's a lesson in providing service excellence.

Theory of Relativity Part 1 & Theory of Relativity Part 2

We might not be able to help you get your waistline trimmed down after all of those holiday treats, but we can help with your bottom line.

From Wagon Wheels to Rocket Fuel

How a horse's behind influenced modern space travel. A darn good story, and a darn good lesson.

Will Work For Food

One idea, many benefits. Employee gift certificates make a great bonus any day of the year.

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Workforce

Restaurants have a hot opportunity to improve their reputation as employers

Reality Check: New mandates for protecting workers from dangerous on-the-job heat are about to be dropped on restaurants and other employers. The industry could greatly help its labor plight by acting first.

Financing

Some McDonald's customers are doubling up on the discounts

The Bottom Line: In some markets, customers can get the fast-food chain's $5 value meal for $4. The situation illustrates a key rule in the restaurant business: Customers are savvy and will find loopholes.

Financing

Ignore the Red Lobster problem. Sale-leasebacks are not all that bad

The decade-old sale-leaseback at the seafood chain has raised questions about the practice. But experts say it remains a legitimate financing option for operators when done correctly.

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