Beverage

BJ’s Restaurants begins wine delivery

The off-premise wine list, available in California, features $10 bottles.

BJ’s Restaurants has launched a wine-delivery program, debuting the initiative at its California units this week.

The wine list, available for delivery and takeout from the casual-dining chain, is composed of five $10 bottles and offers a mix of white and red wines, the company said.

"We are excited to offer our guests an easy night in and a convenient, 'one-stop shop' for delicious food and great wine," said Kevin Mayer, chief marketing officer for BJ's Restaurants. "This $10 price point is the average cost of a bottle of wine purchased at a retailer.”

Off-premise occasions continue to grow, with almost half (49%) of consumers saying they prefer dining at home rather than in a restaurant, according to data presented this week by Restaurant Business’ research sister, Technomic, at the 2018 Restaurant Leadership Conference in Phoenix.

Several chains, including Buffalo Wild Wings and Gus’s World Famous Fried Chicken, have recently tested or launched alcohol delivery, but widespread adoption of such programs can be tricky, given varying state laws and regulations.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

Another thing for restaurants to consider: A GLP-1 pill

The Bottom Line: The drugmaker Eli Lilly this week said that tests of its GLP-1 pill could work just as well as injectable drugs like Ozempic. That could be huge, for the medication and for restaurants.

Technology

The tech buzz at RLC was all about personalization

Tech Check: Restaurants clearly want to make their digital customers feel seen, judging by conversations at the Restaurant Leadership Conference this week. It’s what consumers say they want, too, but will it work?

Financing

The rise, fall and (possible) rebirth of Hooters

America’s first breastaurant chain started as a joke and then became a juggernaut. Now, forced into bankruptcy by debt, inflation and some questionable decisions, it is hoping for a second chance, back where it all began.

Trending

More from our partners