Beverage

How CEO Jeff Carcara is taking Sixty Vines to 'wherever the wine drinkers are'

With its unique tap program and inventive global menu, the polished-casual restaurant is on a mission to make wine approachable and fun.

Jeff Carcara, CEO of Sixty Vines, says he owes a lot to the Hillstone Restaurant Group, the hospitality company where he began his career.

He followed that start with stints at innovative casual-dining players, including Bahama Breeze, Seasons 52 and Del Frisco.

Jeff Carcara
Jeff Carcara

Carcara now leads Sixty Vines, an eight-location polished casual differentiated by its unique wine-on-tap initiative and vineyard-inspired global menu. The restaurant came onto his radar when he dined there as a guest and was wowed by the sustainable, flexible beverage program featuring keg wines, cocktails, kombucha and even cold-brew coffee—all on tap. That, along with the concept's craveable, shareable food and relaxed vibe, made a lasting impression.

Listen as Carcara describes how Sixty Vines is changing wine culture to make it more approachable and fun, how he’s working to expand the chain around the country and why the brand is finding fans among diners in every generation.

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