Wendy's gets with the pumpkin-spice program with new fall Frosty

The new Pumpkin Spice Frosty launches Tuesday along with the Pumpkin Spice Frosty Cream Cold Brew, the chain’s first two LTOs to feature the popular seasonal flavor.
The Pumpkin Spice Frosty and Pumpkin Spice Frosty Cream Cold Brew flavor the fall lineup at Wendy's. | Photo courtesy of Wendy's.

Wendy’s Pumpkin Spice Frosty and Pumpkin Spice Frosty Cream Cold Brew launch Tuesday for a limited run, the first time the Dublin, Ohio-based chain is featuring the popular fall flavor in these two menu items.

“Wendy's is helping turn our fans' cravings into reality this fall by introducing our new Pumpkin Spice Frosty,” said Lindsay Radkoski, U.S. CMO for The Wendy's Company, in a statement. “From our summertime Strawberry Frosty to last year's holiday Peppermint Frosty, and now our fall Pumpkin Spice Frosty, we are all about meeting our Frosty fans where they are by bringing familiar, and iconic, seasonal flavors to the menu.”

The Pumpkin Spice Frosty uses Wendy’s classic Vanilla Frosty as a base, adding a syrup with hints of pumpkin and a blend of warm spices like cinnamon and nutmeg. The new Pumpkin Spice Frosty Cream Cold Brew blends the same flavored syrup with cold-brewed coffee, served over ice with a swirl of classic Frosty creamer.

“We're always looking for ways to provide fans the familiar flavors they love with a Wendy's twist, and that's exactly how the new Pumpkin Spice Frosty Cream Cold Brew came to be,” John Li, global VP of culinary innovation at Wendy’s, said in a statement. “We took the iconic pumpkin spice flavor that fans look forward to every year and blended it with our tried-and-true Frosty creamer, for a fall experience fans can't find anywhere else.”

Uber One customers can score a BOGO delivery deal beginning Sept. 14 for a limited time. If they buy one Pumpkin Spice Frosty, they get one free—along with a medium order of fries for enjoying the dipping tradition.

Dine-in guests can also get some freebies by purchasing a Wendy’s Frosty Boo! Book at their local Wendy’s through Oct. 31. The book contains coupons for five free Jr. Frosty treats through the end of the year. Proceeds from the coupon book sales benefit the Dave Thomas Foundation for Adoption.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


The eatertainment business shows signs of wear

The Bottom Line: The food-and-games concept Chicago WhirlyBall filed for bankruptcy last week as companies like Dave & Buster’s and TopGolf show sales weakness.


This is why the restaurant business is in a value war right now

The Bottom Line: Same-store sales have slowed markedly for the past year as customers shifted to other options. And now operators are furiously working to get them back.


Saladworks-parent WOWorks is shopping for new brands to buy

The platform company is almost finished assimilating its existing six brands. Now it's time to add to the family, said CEO Kelly Roddy.


More from our partners