Family Dining

Food

Denny's counts on menu tweaks and a to-go push to get it through a traffic slide

While considering more virtual concepts, the diner chain plans to roll out a simplified bill of fare next week.

Marketing

Cracker Barrel fires up its first loyalty program

Users can earn prizes ranging from a heat-and-eat platter to any hot entree. The points can also be used for items sold in the concept's retail shops.

The company acknowledged that its messaging failed to deliver, but believes a loyalty program will greatly help.

The chain plans to remind lapsed patrons of what they once enjoyed, with hopes they'll bring younger members of the family back with them.

Before joining First Watch in 2019, Eisenacher was COO of Piada Italian Street Food.

The family chain said the system will spotlight options that align with a user's demonstrated preferences on variables like spiciness and price.

The former Olive Garden marketing chief will seek other opportunities, Cracker Barrel said. Her departure was announced two weeks after the transition to a new CEO began.

He "ceased to be an executive officer" as of Tuesday, the company said in a securities filing. But he will serve in a "non-executive" capacity through the remainder of the fiscal year.

Reality Check: But there's an asterisk. The delivery-only brands have found their happy place in family dining.

Both of the company's concepts will focus on their menus, one to stress value, the other to underscore on-site prep.

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