Consumers don’t always follow their stated priorities. But it’s worth looking at which limited-service patrons want healthy items, and the importance of offering natural, organic or sustainable items at LSRs.
31% of LSR consumers with household incomes between $100,000 and $150,000 say it’s important to offer healthy items, and those making $150,000 or more are most likely to call natural items important (23%).
The fast-food burger chain sued ARC Burger, a 77-unit franchisee that bought the restaurants out of bankruptcy just two years ago, over unpaid royalties, rent and marketing funds.
The Bottom Line: The quick-service giant’s dichotomous year was illustrated with back-to-back stories on the chain’s successful Grinch meal and its new value-focused franchising standards.
