Denny’s undertakes off-premise push

dennys delivery

Denny’s is embracing the off-premise boom, debuting today an integrated platform that allows guests to place an order for takeout and delivery through its website, app, or by using a variety of social media options.

To accompany the rollout, the diner chain is also launching a line of custom-designed microwaveable takeout packaging made from sustainable materials that is branded with Denny’s tweets. And to promote the new ordering option, it's partnering with Hulu to offer diners a 60-day free trial of the streaming service after they place an order using the new system, and encouraging fans to share their Denny’s on Demand experience using custom Snapchat filters as well.

Customers will be able to order delivery (where available) or takeout 24/7, 365 days a year, from the brand’s revamped mobile app or through Dennys.com, and guests will be able to choose pickup or delivery times and track their orders.

The chain will also utilize a new online ordering option through Twitter, where diners can select and order favorite dishes by using direct messaging services. Patrons can use a branded chatbot on Facebook as well.

Denny’s on Demand will rely on third-party deliverers such as GrubHub and DoorDash.

“The launch of ‘Denny’s on Demand’ is the result of our commitment to leveraging new technology to reach a wider audience and make it even more convenient for today’s virtually-connected guests to enjoy their favorite diner dishes,” said Denny’s CMO John Dillon.

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