Domino’s Pizza continued to distance itself from archrival Pizza Hut during the second quarter, posting a 12.8 percent jump in domestic same-store sales, compared with Pizza Hut’s 1 percent gain.
The comparable-restaurant gains, coupled with the opening of 22 franchised units, pushed up Domino’s domestic restaurant revenues for the quarter to $149.6 million. Corporate revenues overall rose 8.5 percent, to $488.6 million.
Pizza Hut’s revenues, excluding the contributions from restaurants in Asia, totaled $13.6 million, an increase of 2 percent.
Executives from both brands cited the increased role technology is playing in the segment’s dogfight, where discounting was previously the weapon of necessity.
Domino’s CEO Patrick Flynn commented that “our digital initiatives continue to help attract more customers around the world.”
Orders placed through smartphones, tablets and computers accounted for 42 percent of Pizza Hut’s total tickets for the second quarter, a 10-point jump from the year ago quarter, revealed Greg Creed, CEO of the chain-parent Yum! Brands.
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