Chicken prices are causing big headaches for Noodles & Company

The pasta chain, where half of all customers order a dish with chicken, is adding a temporary $1 surcharge to those items because of soaring protein costs.
Noodles & Company
Photograph: Shutterstock

Noodles & Company is adding a temporary $1 surcharge to all dishes featuring chicken to fight against soaring costs for the protein, the chain said this week.

More than half of all customers at the pasta chain order chicken dishes, and Noodles has watched its chicken costs climb 70% during the first quarter, compared to the year before. The price of chicken continues to increase, and Noodles said it expects to pay 80% more for the protein during the second quarter than it did in 2021. Noodles spends more money on chicken than any other food item, though it makes up about 13% of the chain’s total food basket.

“We view this temporary surcharge as one-time and fairly short-lived as the market is expected to normalize reasonably soon,” CFO Carl Lukach told analysts Wednesday, according to a transcript from financial services site Sentieo.

In addition to the $1 surcharge, Noodles said it plans to raise prices on its “core items” 3.5% next week. Those combined increases mean customers will be paying about 10% more at the chain now than they did a year ago.

Noodles added the chicken surcharge a week ago and, so far, has not seen “any major shift into any other protein,” Lukach said.

“We anticipate that the back half of the year will include meaningful relief from these unprecedented cost levels as we have already seen green shoots in the non-breast chicken meat market in addition to pricing benefits from normal seasonality during the summer,” Lukach said.

Noodles CEO Dave Boennighausen said he doesn’t expect costs pressures to disappear anytime soon.

“What we’ve seen in the last few months is that inflation as a whole is not necessarily going to be transitory,” Boennighausen said. “But we are seeing stabilization across nearly every aspect of the basket … It’s stabilizing, but it’s not necessarily going to be coming down.”

In addition to soaring chicken costs, Noodles was hit with some COVID-related restaurant closures during the quarter ended March 29. Nevertheless, total revenue increased 2.7% to $112.6 million and same-store sales grew 6.4% systemwide.

Noodles reported average unit volumes for the quarter of $1.25 million, up 6.8% over a year ago.

Restaurant margins were 9.7%, down from 13.6% in 2021, due to temporary restaurant closures and a 300 basis point increase in the cost of goods sold due to inflation.

Noodles’ stock price soared about 15% during mid-day trading Thursday on the solid earnings news.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Who's on your fantasy restaurant-management team?

Reality Check: Why bother with fantasy football when the ideal virtual C-suite is waiting to be picked? Here's my roster.


Veggie Grill evolves the menu to keep pace with plant-based trends

Behind the Menu: Since the fast casual’s start in 2006, many new meat and dairy alternatives have come to market and consumers’ health perceptions have changed. Veggie Grill has been forced to change too.


The Subway saga takes another turn

The Bottom Line: Just when we thought the massive deal was set to go through, the feds stepped in to have their say.


More from our partners