Dunkin’ says its sales are improving

The coffee powerhouse said same-store sales are up around lunchtime, but 650 of the chain’s stores are still closed.
Dunkin' Donuts
Photograph courtesy of Dunkin' Brands

Dunkin’ sales continue to improve every week, thanks to improved sales during the lunch period and through digital channels, though 650 of the coffee chain’s restaurants are still closed, the company said on Wednesday.

Same-store sales were down 23% quarter-to-date through May 23, the Canton, Mass.-based company said in a pre-release, though they would be down about 28% including the impact of temporary store closures.

During the week ended May 23, Dunkin’ said, same-store sales were down 15%, an improvement over the 25% decline for the week ended April 25. Those sales were down 18% factoring in the closed locations.

The closed stores represent less than 7% of Dunkin’s store base and, the company said, are largely concentrated in transportation hubs and on college campuses.

Dunkin’ is getting stronger sales between 11 a.m. and 2 p.m., when comparable-store sales are up in the double-digits, driven by higher average ticket as consumers are coming in and ordering for multiple people.

The company is also getting more sales through its mobile app, delivery and curbside service, and digital adoption “has increased weekly” thanks to local and national offers designed to get customers to join.

Most of Dunkin’s locations are limited to carryout, delivery and drive-thru locations with some offering curbside.

Baskin-Robbins sales are down 10.5% so far this quarter, though they had improved to flat by the week ended May 23.

Overseas, 1,400 of Dunkin’ International’s 3,531 locations are closed, all but 300 of which are in Southeast Asia or the Middle East. About 1,700 of Baskin-Robbins’ 5,640 international locations are closed.

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