Fast-food restaurant sales return to normal

Industry sales appear to have rebounded some last week, according to tracking data, with quick-service flat or rising.
Chick Fil A drive thru
Photograph: Shutterstock

Restaurant sales appear to have rebounded some last week and quick-service restaurant sales have all but normalized, according to firms tracking the industry in the aftermath of the coronavirus shutdown.

Yet there remains vast differences between different sectors and the overall industry is still down considerably from where it was before the pandemic. What’s more, different challenges for the business lie ahead as states take steps to limit the virus and consumers face an income cliff without additional federal assistance.

According to the back-office software company Crunchtime, total industry sales were down 33% year-over-year during the week ended July 12, rebounding from a decline of 35% the previous week.

Last week’s slowdown came after a nearly uninterrupted string of sales improvements since the depths of the pandemic in late April.

Quick-service restaurants fared best. Their sales were down just 0.8%, thanks largely to the strong prevalence of takeout business, particularly the heavy use of the companies’ drive-thrus, which have proven to be a big winner during the pandemic.

According to the data firm Facteus, meanwhile, quick-service restaurant sales were up 5% last week, an improvement over the 4% increase from the previous week.

The firm also reported overall improvement in restaurant sales, to a 9% decline from a 15% decline in the previous week.

The improvement should alleviate some concerns that the industry was facing stumbles as the virus surges in parts of the country. The general improvement demonstrates that consumers are still willing to go to restaurants, even in the era of social distancing.

But the news isn’t all good.

Data on seated diners from the reservations company OpenTable remains weak, in general, and has slowed over the past seven days. The number of seated diners was down nearly 63% in the seven days ended Tuesday, a slowdown from the 62% decline the previous week.

OpenTable data has been generally weak for the past month, a sign that primarily dine-in restaurants have reached their peak. Even in states that are open, restaurants are typically limited to 50% capacity, which naturally limits sales.

Meanwhile, more consumers are staying at home, and the overall economy still faces an income cliff that could have a significant impact on spending at restaurants.

According to Bank of America, 45% of consumers in a survey said they are working from home and plan to spend “considerably less on restaurants” over the next 12 months. In addition, 86% of respondents in another survey said they plan to spend more time at home even as restrictions lift.

Another concern is the potential loss of extra unemployment insurance benefits Congress added in April when it passed the CARES Act. An extra $600 a week in benefits has helped fuel improvements in restaurant sales since then.

Those extra benefits are scheduled to end by the end of this month.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Should Cracker Barrel get out of the gift shop business?

Reality Check: The retail component of the family dining concept drew off sales and profits during the brand's most recent quarter. Maybe it's time to leave the shops out of future Cracker Barrels.


Wendy's, whose chairman is an activist, may be getting an activist

The Bottom Line: Activist investor Blackwells apparently plans to nominate “several directors” to the burger chain’s board, according to Reuters.


Yes, there is such a thing as too fast in the quick-service world

The Bottom Line: In a world of digital orders and drive-thrus, friendly service actually matters more than speed.


More from our partners