The Halal Guys recently opened its first European location, in London, which is not bad for a chain that not long ago didn’t even have a name.
In this week’s edition of Restaurant Business’ podcast, “A Deeper Dive,” CEO Ahmed Abouelenein discusses how the chain got its name, and then found its growth.
Abouelenein, son of chain co-founder Mohamed Abouelenein, has a fascinating story to tell about the company, as well as its broad consumer appeal and uniqueness in the market. He also discusses the importance of delivery for his chain, and how it was able to evolve from a cart into a franchised business.
The company now operates 90 locations and still has the five food carts that became popular in its home New York market.
Please have a listen.