Financing

KFC is making sweaters for its buckets

The company is giving away “Finger Lickin’ Chicken Mitten Bucket Huggers” to customers who buy buckets of chicken Tuesday through Thursday.
KFC bucket hugger
Photo courtesy of KFC

KFC is knitting sweaters for its buckets.

The fried chicken chain will give away “Finger Lickin’ Chicken Mitten Bucket Huggers” to customers who order buckets of chicken either online or through the KFC app Tuesday through Thursday.

The bucket is a “one-of-a-kind knitted sweater” with a KFC holiday design that slides onto the chain’s famous buckets.

It also features built-in mittens to carry the bucket outside in the cold.

Customers who order a bucket meal through the chain’s digital channels will receive an email they can use to claim the bucket. The “huggers” will not be available in restaurants.

The mitten-sweaters will be available while supplies last.

The promotion is the latest in KFC’s attention-getting marketing efforts, which in the past have featured such ideas as a chicken-scented fire log, a Colonel Sanders bearskin rug and a romance novel.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Multimedia

Exclusive Content

Financing

This is why the restaurant business is in a value war right now

The Bottom Line: Same-store sales have slowed markedly for the past year as customers shifted to other options. And now operators are furiously working to get them back.

Financing

Saladworks-parent WOWorks is shopping for new brands to buy

The platform company is almost finished assimilating its existing six brands. Now it's time to add to the family, said CEO Kelly Roddy.

Financing

2 more reminders that the restaurant business is risky

The Bottom Line: Franchising is no less risky than opening your own restaurant. Just ask former NFL player David Tyree and the former president of McDonald's Mexico.

Trending

More from our partners