facebook pixal
Financing

Olive Garden gets boost from return of Never Ending Pasta Bowl

Sales and traffic improved significantly at the chain as guests came back for the popular promotion.
Same-store sales rose 7.6% in Olive Garden's most recent quarter. / Photograph: Shutterstock
Same-store sales rose 7.6% in Olive Garden's most recent quarter. / Photograph: Shutterstock

What a difference a year makes.

Last December, executives for Olive Garden parent Darden Restaurants hinted the Italian chain may never bring back its popular Never Ending Pasta Bowl promotion, saying it was doing just fine without it.  

On Friday, those same leaders were singing the deal’s praises after a strong quarter of sales and traffic that was largely driven by the resurrection of the bottomless offer.

“We have exceeded our expectations,” CEO Rick Cardenas said during an earnings call, “and that’s a pretty pleasant surprise for us.” 

The strategy shift came after a summer of slowing sales and traffic at the 890-unit chain. In September, it announced it was bringing back the promotion after all.

It returned in October for the first time since 2019, offering guests an unlimited serving of select pastas and sauces. There was one notable twist designed to make the dish sustainable in today’s high-cost operating environment: a $3 price hike, to $13.99.

The adjustment “significantly improved the margin of this offer while still providing tremendous value for our guests,” Cardenas said. 

The higher price apparently didn’t bother customers. Same-store sales at the 890-unit chain rose 7.6% in the period ended Nov. 27, while traffic outperformed the industry by 500 basis points. Guest counts experienced a “step change” during the seven weeks the promotion ran, Cardenas said. 

The CEO declined to reveal just how much the Never Ending Pasta Bowl contributed to the success in what is historically Olive Garden’s weakest quarter, “but it was a good jump for us,” he said. 

What’s more, the lift from the LTO seems to be outliving the offer, which ended Nov. 20. Olive Garden’s same-store sales remain elevated to date, suggesting “a little bit of a halo,” Cardenas said.

“It's not like we've seen a big slowdown since we stopped the Never Ending Pasta Bowl,” he said. “I think that's the idea of marketing or messaging is that it should endure longer than the limited-time offer, and we think this one did.”

Despite the sales and traffic improvements at its biggest brand, they were not enough to offset the usual suspects: commodity and labor inflation. Darden’s operating income declined nearly 4% in the period. 

Nonetheless, the better-than-expected top-line growth buoyed the company’s outlook for the year. It now foresees total sales of $10.3 to $10.45 billion, up from $10.2 to $10.4 billion. And it’s projecting same-store sales across all of its brands to reach 5% to 6.5%, up from 4% to 6%. 

Darden’s non-Olive Garden restaurants also had a good quarter: Same-store sales rose 7.3% at LongHorn Steakhouse, 5.9% at its fine-dining concepts and 7.1% at its other businesses. 

But Olive Garden was the standout. 

“Our guidance contemplates continued strength in Olive Garden,” Cardenas said, “but probably not at the strength that we had for Never Ending Pasta Bowl.” 

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.

Trending

More from our partners