Arby’s introduced three new menu items Monday, showcasing a blend of sweet and spicy flavors and reinforcing the brand's focus on meat.
The Atlanta-based fast-food chain launched King’s Hawaiian Sweet Heat Sandwiches in two varieties—crispy chicken and beef ‘n brisket—both served on soft, slightly sweet King's Hawaiian buns. Also making their debut are Loaded Fries with a similar sweet-spicy flavor profile.
King’s Hawaiian Sweet Heat Chicken Sandwich is topped with sweet and spicy sauce, cheddar cheese, crispy onions, sweet garlic and dill pickles, lettuce and tomato. The sandwich starts at $7.19. The beef ‘n brisket variation combines two meats—13-hour smoked brisket and thinly sliced roast beef—layered with cheddar cheese, sweet and spicy sauce, crispy onions and sweet garlic and dill pickles on a toasted bun. The Beef ‘n Brisket sandwich starts at $7.99.
Arby's new Loaded Fries come drizzled with the sweet and spicy sauce and are topped with warm cheddar cheese sauce, diced crispy chicken nuggets and chopped bacon. The fries go for $5.49.
“Arby’s launched the deliciously spicy Diablo Dare sandwiches and fries last year, and we wanted to build on that success with new menu items that offer a more complex taste by combining two contrasting yet complementing flavors,” said Rita Patel, CMO of Arby’s, in a statement. “The interplay of sweet and spicy and soft and crunchy in our King’s Hawaiian Sweet Heat Sandwiches and Loaded Fries offers fans a harmony of flavors and textures in every bite, proving that opposites really do attract.”
Arby’s first partnered with King’s Hawaiian buns in 2013 when the chain served both a roast beef sandwich and a roast beef and Swiss sandwich on the signature buns. The chain brought back the buns periodically in several different sandwiches including the King’s Hawaiian Fish Deluxe and the King’s Hawaiian Big Kahuna Sandwich.
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