facebook pixal

Del Taco makes its fish tacos better with better beer

The Mexican fast-food restaurant chain teamed up with The Boston Beer Company to upgrade its beer batter recipe.
fish tacos
The batter for Del Taco's crispy fish tacos is made with branded Samuel Adams Boston Lager. /Photo courtesy of Del Taco

Del Taco is now using Samuel Adams Boston Lager in its beer batter to upgrade its crispy fish tacos.

The Mexican fast-food operator collaborated with The Boston Beer Company on the recipe because “better beer makes better fish tacos,” said the announcement. It’s part of a continuing effort for the chain to deliver on its Del Taco Better Mex brand promise.

Del Taco Beer Battered Crispy Fish Tacos start with wild-caught Alaska pollock filets that are coated in the new beer batter and fried. Each is topped with shredded cabbage and house-made pico de gallo, then served with a fresh lime wedge. Guests can opt for two variations: Original Beer Battered Crispy Fish Taco with secret sauce and new Habanero Beer Battered Crispy Fish Taco with creamy habanero sauce.

Customers can try both when ordering a Del Taco Mix & Match 2 for $5 deal.

Although the chain previously offered beer-battered fish tacos on the menu, they were made with an unbranded, generic beer.

“At Del Taco, we have a culture that has a relentless desire to deliver better guest experiences—from the fresh and house-made ingredients to the outstanding variety and consistent innovation, not to mention the largest value menu around,” said Tim Hackbardt, Del Taco chief marketing officer, in a statement. “Our crispy fish tacos live up to our Del Taco Better Mex standards … using award-winning Samuel Adams Boston Lager in our beer batter makes for a crispy fish fillet with flavors that complement our original secret sauce or creamy habanero sauce.”

A couple of new beverage items are also making their Del Taco debut, both powered up with purple pear. Purple Pear Lemonade Poppers are described as “round bursts of kiwi fruit-flavored juice mixed with prickly pear flavor;” they resemble the tapioca pearls in bubble tea. These “poppers” are served with zero-sugar lemonade over ice and can also be ordered up as Purple Pear Sprite Poppers, served with lemon-lime soda.

Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Yum Brands CEO David Gibbs doesn't get his company's stock price decline

The Bottom Line: The owner of Taco Bell, KFC, Pizza Hut and Habit has declined as much as 10% since reporting what Gibbs called a “blowout” first quarter. And the company argues that it could easily weather a downturn.


In a tough year for restaurants, CEO pay took a big hit

The highest-paid executive last year wasn't even a CEO, and three of the 10 best-paid chief executives no longer work for their companies.


Beer sales flat? These bars know how to pump them up

A combination of target marketing and tech enhancements can spur craft beer sales for operators.


More from our partners