How Firebirds Wood Fired Grill stays ahead of the culinary curve with its polished casual menu

VP of Food & Beverage Steve Sturm is constantly evolving the menu, with several new initiatives coming just this year.

Steve Sturm, VP of Food & Beverage at Firebirds Wood Fired Grill, has been with the polished casual concept for 23 years, steering and evolving the menu from its first restaurant in 2000 to its present-day count of 56 locations.

Steve Sturm

VP of Food & Beverage Steve Sturm.

The concept’s centerpiece is its wood-fired grill, which adds bold flavor, innovative prep and dramatic flair to everything it touches. Firebirds’ signature steaks, seafood and vegetables are all elevated on the grill, and this year, Sturm is using the cooking technique to differentiate the new Bar Bites menu, creating shareables and appetizers to enjoy with cocktails at the bar or the dinner table. The chef is also focusing on changing up the lunch menu to better fit more flexible remote work styles. And he and his team launched a new catering platform serve the needs of workers returning to the office.

Listen as Sturm talks about all these initiatives, describes his strategy for creating limited-time Chef’s Features, shares what Firebirds’ new Menus of the Future panel is all about, and provides a glimpse into the seasonal surprises ahead for the holidays.


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